Vice President, Influencer Marketing

Overview

We are looking for a Vice President, Influencer Marketing Strategy to join our team!

The VP will be responsible for developing innovative influencer marketing campaigns with digital influencers, as well as overseeing and activating influencer campaigns alongside account teams.

You will be expected to have a track record in planning and delivering campaigns with creators and influencers across paid, earned and shared media. An agency background is preferred given the client mix and diversity. You will have a thorough understanding of how to design and execute successful measurable influencer campaigns, as well as a deep knowledge of how digital/social media fits in the communications mix.

You will be responsible for managing, identifying and nurturing client relationships at the highest level, and ensuring that the team is implementing programs to the highest standard possible. You will need to be able to give client counsel and advise different clients on the best influencer strategy based on metrics and a sound business case for their particular brand. You will need to have a working knowledge and understanding of how complimentary businesses within the Agency contribute to the success of an influencer activation such as Analytics and Paid Media and will collaborate closely with colleagues in those specialty groups to provide a robust influencer strategy incorporating them.

The desired candidate must be passionate, driven and emotionally intelligent. Experience working across a wide variety of brand sectors, both B2C and B2B, is highly desirable.

About The Job

Client Service and Satisfaction:

• Plan and deliver influencer campaigns across all main platforms
• Identify, negotiate and manage influencers and talent across multiple channels, tiers, categories and niches
• Facilitate development of strategic influencer-related activities for our clients
  • Be able to educate clients when they have little experience of working with influencers
• Understand the path to purchase through influencer campaign, and techniques to track and assess performance
• Provide creative content solutions for client campaigns (taking them from concept through to delivery)
• Work collaboratively with account teams
• Present confidently and with authority to external audiences in order to educate, engage and entice – winning trust and business
• Promote the value and importance of client feedback and review with team and develop a client-focused culture
• Manage post campaign evaluation, highlighting strengths and identifying opportunities to improve future campaigns
• Clearly understand ROI and measurement tools surrounding influencers (both to identify and evaluate)
• Maintain an understanding of our client’s business and sector to improve counsel to client
• Monitor and understand clients’ markets and brands; be aware of market issues and competitive activity
  

Teamwork And Team Leadership

• Lead team briefings to share information to keep teams informed and engaged. Use team meetings as an opportunity to share knowledge
• Support the team in delivering the brief by driving the quality and direction of the team on day to day basis. Provide insight into the strategic direction of the campaign or event
• Plan and prioritize work with team to ensure completion according to client requirements and deadlines
• Maintain regular communication with junior and senior team members ensuring the team operates in most effective and efficient way to meet client needs
• Regularly engage in dialogue with colleagues to ensure an accurate view and understanding of their workload, priorities, deadlines and aspirations. Delegate projects and activities to stretch performance and capability
• Keep abreast of emerging partners, innovations, talent, sharing updates and knowledge with team
• Ongoing evaluation of platforms and tools to enable the team to work most efficiently; negotiation of partnerships with platforms and tools and oversee relationships to ensure they are providing value
• Direct management of two or more team members, responsible for their career growth and performance reviews as well as regular developmental and support needs
  

Business Development

• Lead Thought Leadership for the agency externally and internally on Influencer Relations, proactively updating clients on the state of the art best practice Influencer Relations
• Proactively identify and drive opportunities to grow and expand our Influencer Relations work
• Identify and pipeline for new clients
• Lead and participate in new business pitches with energy and passion and encourage the same of team
• Proactively contribute to the development and updating of case studies and other credentials materials
• Encourage colleagues to contribute to and participate in new business activity including research, brainstorms, making client contact and presenting, as appropriate
  

Commercial And Financial Management

• Create and manage program budgets including monthly reconciliation
• Negotiate and finalize with the client or account team on any budget adjustments and explore opportunities for additional projects
• Provide accurate forecasts on accounts to ensure accurate future planning
• Contribute to year end and campaign reconciliations
  

Qualifications

We’re looking for required skills, and they can come from any combination of education and experience. Diversity of thought and background are encouraged. Typical qualifications include:

• 10 + years’ experience specifically leading influencer programming across multiple channels in B2B and B2C, within a media buying, advertising, communications, marketing, or public relations environment
• Demonstrate knowledge and a passion for the influencer universe on all social channels
• Excellent verbal and written communication skills
• Accuracy and attention to detail
• Strong technical background with advanced computer skills
• Ability to work independently and as a member of a team, as well as independently
• Aptitude to develop and maintain strong working relationships with both internal and external stakeholders
• Ability to work under pressure, prioritize and handle a number of concurrent projects and tasks
  

About Ketchum

As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

What We Offer

• Robust benefits program
• Generous time off policies
• Retirement program with company match
• Workplace flexibility
• Business casual dress code
• Workplace and off-site social gatherings
• Yoga @ work
• Professional learning and development opportunities
• Tuition reimbursement
• Paid maternity/paternity leave
• Transit benefits
  

Interested? We’ve got an opportunity for you.