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Posted April 21, 2022
Hero Cosmetics

Social Media Coordinator

Hero Cosmetics
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Who We Are

There is no such thing as “normal” or “perfect” skin, so Hero creates skincare solutions that focus on treating the issue-prone skin we all have, helping to change the stigma around skin imperfections. Since launching in 2017, we now sell one box of Mighty Patch acne patches every 3 seconds, and while we started with a single product to address pimples, we’re now treating the entire acne lifecycle with solutions to address every stage of a breakout.

Our Mission

We give you the tools to fight issue-prone skin with products that have the power to be effective yet gentle. The goal? For you to feel confident to open up, not cover-up.

Role Summary

Hero Cosmetics is seeking a highly-motivated and versatile Social Media Coordinator to support our ever-growing social media audience as we scale our community to new platforms.

The ideal candidate has a strong passion and understanding of social media tasks from ideation to execution, including experience managing a community on various platforms, content creation and visual storytelling, and social media analytics and reporting. This role will report to our Social Media Manager as part of the Marketing team and collaborate closely with Influencer Marketing, CX/Customer Reputation, Acquisition, and Creative team members to achieve cross-functional success.

What You’ll Do At Hero

Social Media + Content Creation

  • Support the execution of Hero’s social media strategy in order to drive brand awareness, increase engagement and scale our community.
  • Assist the Social Media Manager with content conceptualization, including short and long form copywriting, commissioning influencer-generated content, post scheduling, and community management.
  • Continuously brainstorm and execute new ways to engage our social audiences while communicating core brand messaging.
  • Manage day-to-day posting to social channels (Instagram, Facebook, Pinterest, Twitter, TikTok).
  • Manage multiple tasks and project timelines simultaneously, effectively communicate project status to leadership and/or cross-functional teams.

Reporting

  • Assist Social Media Manager in tracking social media analytics and delivering regular reports to the marketing team and larger company.
  • Monitor, analyze, and report on social metrics to propose effective strategies for community growth and enhanced engagement.

Community Management

  • Continuously monitor and manage Hero’s social community through timely responses to customer/fan messages in the Hero Cosmetics brand voice on all social channels.
  • Liaise directly with CX/Customer Reputation Specialists to address community comments and customer service-related questions.
  • Monitor, engage and activate the Skin Squad community on a daily basis.

You Have

  • 1 - 2 years of relevant experience in social media, preferably within the beauty or lifestyle space, and are eager to grow a career in the field.
  • A passion for social media trends, culture, and content. You’re up to date on the latest trends and best practices and are the first to test out new platforms and features when they launch.
  • Strong copywriting skills and have a natural interest in storytelling through a marketing lens.
  • Experience working with social analytics and planning tools.
  • A deep understanding of high-quality content and how it can translate to video/photo, Reels, TikTok, YouTube, and beyond.
  • Excellent verbal and written interpersonal and communication skills.
  • Experience working with Google Suite programs (Adobe Creative Suite and video editing programs a plus).

You Are

  • Both creative and analytical. You love participating in every stage of strategic content creation, from conceptualization to execution.
  • Able to juggle multiple projects at once and manage a heavy workload.
  • Very detail-oriented and have an eye for elevated content.
  • A self-starter who is excited by the opportunity to hit goals and KPIs.
  • A team player that loves effective collaboration as well as an independent worker able to execute tasks autonomously.
  • Able to thrive in a startup, fast-paced culture and embody a “no job is too small” attitude.
  • Passionate about all things skincare, beauty, and lifestyle.

Culture-based Competency Requirements

  • Empathetic. You get to know those around you, the team you work with, and the people you serve. Your understanding of others helps inform your decisions.
  • Respectfully candid. Honesty is the fastest way to get to a better solution. You’re respectful and intentional with your feedback.
  • Positive. A positive mental attitude is key to a productive and happy team. You see every event as an opportunity and setbacks as something to learn from. You support those around you.
  • Always willing. It means you don’t look away when there’s trash on the floor or when things get tough. Big or small moments, you’re there to help.

Benefits at Hero include: Medical, dental, vision, short and long-term disability benefits with a majority of the premiums paid by the company, flexible PTO, Wellness Days and Summer Fridays, 401k with employer match, work from home stipend, Citibike membership, ClassPass discount, team events and swag, and more!

Hero is committed to maintaining a diverse workforce and an inclusive work environment. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, ancestry, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, genetic information or any other legally protected status.