Associate Manager, Social Media, Franchise Strategic Alliances and Licensing

The Social Media Associate Manager is responsible for the development and execution of organic social media and influencer content for the Franchise Division across GAP Inc. brands franchised in over 50 international markets. This role provides essential support for ensuring each brand’s aesthetics, vision and direction are communicated to Franchise partners, and translated into locally relevant plans.

This role is based out of the New York office and requires you to be in the office on an occasional basis for critical in-person meetings and/or job duties that cannot be performed remotely. Pursuant to Gap Inc.’s policy, as of September 7, 2021, all employees who wish to enter Gap Inc.’s San Francisco Bay Area, New York, and Albuquerque office buildings will need to be vaccinated, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability or for a sincerely held religious belief.

• Partner with brand social media & influencer teams to obtain social & influencer strategies, leverage assets and ensure localized content is in line with global brand vision
• Create monthly Franchise social media content calendars and share assets with Franchise partners
• Develop seasonal influencer strategy decks for seasonal activity, country launches, and store openings
• Partner with Senior Manager, Brand Management to review social plans, localized social content calendars, and local influencer partnership proposals, submitted by Franchise partners
• Perform monthly social listening of Franchise social channels, track monthly influencer activity & social media growth across all brands’ social channels and conduct competitive social analysis for hindsight reports
• Develop and present social media and influencer onboarding tools to new Franchise partners Partner with Facebook & social platforms to assist Franchise partners with trouble shooting as needed

• 3-5 years in social media, digital marketing, advertising, PR, or Project Management
• Highly organized with known attention to detail and accuracy
• Passion for social media and/or brand storytelling – either personally or professionally
• Must be a self-starter comfortable working in a fast-paced environment, using initiative to manage multiple stakeholders simultaneously
• Proven team player; collaborative and passionate in your approach but able to work autonomously
• Be passionately in tune with the latest social media updates and trends. Be on the cutting edge of the social media landscape
• Ability to communicate effectively virtually across time zones, and adapt style to other cultures