Senior Account Executive, Influencer Marketing

Senior Account Executive, Influencer Marketing (Tourism)

5W is seeking a Senior Account Executive, Influencer Marketing to lead celebrity and digital influencer engagement and activations for our tourism clients. This is an exciting opportunity for a media savvy individual with a passion for travel & tourism.

Here’s what you’ll be doing:

• Responsible for the ideation, brainstorming and vetting of influencers for client campaigns
• Create and manage on-brand and high-performance influencer efforts and coordinate communication across a broad and diverse influencer ecosystem
• Conduct outreach to influencers and their representation (agents, managers, publicists, etc.)
• Aggregate submissions of influencer personalities from various agencies and present to clients in an impactful way
• Execute partnerships with influencers from post contract phase through campaign completion
• Manage content review process between influencer and account team
• Manage database of influencer research and personalities
• Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
• Follow social media influencer personalities across multiple social platforms
• Help support the logistics (travel, etc.) to talent/influencers for client programs

Here’s what you have:

• Working knowledge of the influencer landscape across all social media platforms
• Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field preferred
• 3-4 years of PR agency experience preferred
• Experience with tourism clients is A MUST
• Digital/social media savvy
• Creative, flexible, and self-motivated
• Strong organizational, written, and verbal skills
• Creative and energetic personality!
• Experience with influencer platforms and tools

Why you'll love working here:

• Competitive salary and extensive benefits & wellness program
• Robust PTO
• Summer Fridays (also Winter, Spring and Fall Fridays!)
• A flexible, hybrid work model
• Family planning support including an expanded parental leave
• Participation in our sabbatical program
• Growth and development initiatives including “5W University”
• Access to season tickets for pro sports teams
• Charitable giving initiatives including company matching donation program and paid volunteer days

*5W requires all employees to be COVID vaccinated, you will be asked to provide proof of vaccination as part of the pre-employment requirements