Manager, Marketing & Digital

WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.

Job Description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
  

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Manager, Marketing & Digital

A Little Bit About Our Team

The Marketing & Digital Department at Atlantic Records is a unique hybrid department responsible for developing comprehensive digital and traditional marketing strategies as well as coordinating all efforts, internally and with outside parties, on all projects.

Your Role

You’ll be at the forefront of marketing and digital strategy for a diverse roster of artists. You will serve as the quarterback to drive the project alongside the artist, manager and their core team at the label.

Here You’ll Get To

• You will be the main point of contact for your assigned roster of artists – providing tools, direction, and information to all departments and relevant external parties, while coordinating each department’s efforts in execution of marketing strategies.
• Develop marketing and digital plans that allow the artist to engage and grow their fanbase.
• Oversee creation and implementation of digital assets such as but not limited to shortform social content, advertising assets, websites, sweepstakes, UGC content campaigns, etc.
• Oversee artists’ online presence to ensure consistent posting, up to date images, playlists, etc.
• Spearhead creation of artist content, while developing plans to enhance value and reach.
• Work closely with the artist and team to help develop and maintain a consistent image and brand.
• Manage project budgets and successfully execute plans while working within budget.
• Coordinate artist activities around releases and tour dates to increase exposure and profile.
• Initiate and execute the creation of physical and digital product to generate revenue.
• Attend and contribute to relevant company meetings in connection with assigned projects, and provide department head with timely feedback and follow-up regarding any action items.
  

About you:2-4 years of marketing experience within the music industry

• Tech savvy – proficiency in Microsoft Office, Adobe Photoshop and all social media platforms
• Broad knowledge of and passion for contemporary music scene and lifestyle
• Understanding of digital culture and landscape including TikTok, Instagram, etc.
• Ability to manage multiple tasks and work in a fast-paced environment on short deadlines
• Ability to plan, organize and execute campaigns in a timely manner
• Ability to brainstorm and implement creative marketing ideas through to completion
• Excellent written and verbal communication skills
• Attention to detail
  

We’d Love It If You Also Had

• Awareness of trending entertainment sectors including gaming, NFTs, Film/TV, tech, etc.
• Experience with grassroots influencer marketing
  

About Us

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

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