Social Media & Influencer Strategist

Kindred Group knows what it takes to be a major player in the sports and entertainment industry. As one of the world's largest providers of sports betting and online gaming, Kindred is expanding in the US market via the Unibet brand.

We are currently considering applicants to join our Digital Marketing Team as a Social Media & Influencer Marketing Strategist.

What will you be doing?

• Leading the development of Unibet's social content strategy
• Planning and executing MVP approaches to different social activations to prove the value of social as a channel for growth
• Owning social content production and Unibet's content calendar
• Managing end to end influencer and social partner relationships
• Analyzing and reporting on the results of our social program
  

How will the role be measured?

• Personal Performance in meeting agreed upon OKRs
• Contribution to improving business KPIs: acquiring new players, prompting people to try Unibet
  

Who are you?

• You have 4-6 years at a social agency or on in house social content team
• You're an expert at organic social content creation
• You know the in's and out's of managing a brand's organic social presence
• You have managed influencer searches and identified influencers based on their fit with an established audience strategy
• You've managed the influencer relationship end to end from sourcing, contracting, briefing, posting and reporting
• You have experience with influencer tools (Julius, Klear, Tagger, IZEA, etc)
• You enjoy flexing both creative and analytical mental muscles
  

Hard Skills We Love To See?

• Influencer sourcing
• Influencer contracting and negotiation
• Adobe CS Suite
• Video editing
• iPhone photography
• Vlogging