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Posted April 22, 2022
Talentify.io

Senior Marketing Specialist, Social Media (Remote - New York)

Talentify.io
New York, NY, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Talentify helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.

Hiring Company, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. software seats more than 1 billion people per year and helps more than 50,000+ restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximize revenue.

As an employee of Hiring Company, you will be part of a global network that includes Hiring Company and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each other's strengths and insights. Together, we're able to help people experience the world through dining and travel.

Hiring Company is seeking a social media specialist with proven experience running social media channels at a consumer brand or publication. This person will focus on developing impactful content and campaigns for all channels to show diners and restaurants the best of Hiring Company and educate on topics within the restaurant industry. The ideal candidate has experience working for consumer brands and has a passion for the food and restaurant world that is equal to their passion for storytelling and digital content. They will be responsible for crafting, fine-tuning, and completing strategies, writing copy, and collaborating on creative that highlights our many restaurants.

In This Role, You Will

  • Own all U.S. and Canada consumer-facing social channels (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and TikTok), including strategically planning, scheduling, posting, and community managing
  • Build, fine-tune, and implement strategies and calendars for all social channels
  • Ideate new content ideas and campaigns, write copy, and collaborate on creative
  • Closely partner with design and content teams for brand packaging of content
  • Frequently measure and analyze the results of marketing activity to inform future campaigns and content
  • Ensure social media presence is inclusive and engages and respects a diverse group of brand fans, partners, content creators, and advocates
  • Run influencer marketing activations across national campaigns
  • Work with the customer service and public relations teams to monitor and address customer support issues that filter in through social media
  • Maintain awareness of competition and the wider social space. Study competitors as well as e-commerce innovators and best-in-class brands
  • Act as the in-house social media guide by staying up-to-date on new features, functionality, trends, and relevant social media news across platforms
  • Collaborate closely with the internal Restaurant Sales team to understand restaurant industry needs/challenges and how/when to feature our Hiring Company restaurants in social media
  • Work cross-functionally with global teams and functions, including design, sales, product, product marketing, and restaurant marketing

Please Apply If

  • Minimum 4 years experience running and growing social at a consumer brand or publication
  • Deep knowledge of the restaurant industry
  • Innate understanding of social channels and metrics for success on each channel
  • Airtight writing skills. A background in digital content creation, editorial, or copywriting is preferred.
  • Ability to strategically translate market research and data into brand language and stories
  • Strong organizational skills and an ability to balance multiple projects
  • Ability to work cross functionally to ensure marketing efforts speak on behalf of all sides of the brand
  • Willingness to roll up your sleeves, hop in, and learn on any new project!
  • Proactive, organized, and hardworking
  • Healthy sense of humor!

Benefits

  • Generous paid vacation
  • Day off on your birthday
  • Company matched retirement plans
  • Health, dental and vision insurance plans
  • Flexible Spending Accounts
  • Headspace Subscription
  • Drinks, coffee, snacks, games
  • Flexible hours
  • Universal Paid Parental leave

Note for Connecticut Residents: To receive estimated salary range information for this role pursuant to Connecticut's "An Act Concerning the Disclosure of Salary Range for a Vacant Position", email [email protected]. Please include the name of the position in your request.

Diversity and Inclusion

We aspire to have a workplace that reflects