VP of Brand Marketing

Cometeer is a hyper growth, e-commerce company, looking to revolutionize the $400+ billion global coffee market. We’ve invented a flash-frozen coffee capsule – perfected over years of investment and research – that delivers the quality of specialty coffee in a uniquely convenient format. Our fully recyclable capsules are shipped straight to your door; all you need to do is peel back the lid, add water or milk, and enjoy (no machine required).

Our coffee has received rave reviews from celebrities (including David Chang, Aaron Paul, and Adam Levine), coffee aficionados, and entrepreneurial leaders alike. We’re vertically-integrated, with a full-scale manufacturing facility in Gloucester, and are now beginning to scale our business across multiple channels, from direct-to-consumer to office, retail, wholesale, online delivery, and more.

Our world-class team includes alums from Tesla, Palantir, Oscar Insurance, Blue Bottle, Wayfair, and Apple. We’ve also raised over $100 million in venture capital from leading investors, including D1 Capital, Greycroft, Elephant Ventures, Addition and Avenir.

The Role

As Head of Brand Marketing, you will play a crucial role in continuing to grow the Cometeer brand, helping define how we show up in the world and communicate our unique offering. With a focus on top-of-funnel, brand-level marketing, this role will craft strategies that reach new customers in fresh, innovative ways - from national campaigns to targeted activations. With the ultimate goal of growing our subscriber base. You will report to the Chief Marketing Officer.

What You'll Do:

• Lead a creative data-driven marketing strategy realized through various campaigns
• Lead the brand marketing processes with the team and cross-functional partners (including growth, product, creative, operations, and finance), from concept, launch, iteration and optimization
• Drive our integrated marketing efforts from brief definition through execution by bringing together both generalist and specialist marketers within the team
• Drive go-to-market efforts by working with vertical team leads across insights, partnerships, community marketing, content, social, and influencer marketing
• Own brand marketing budget allocation, forecasting, and collaboration with stakeholders as related to Goals and KPIs
• Identify and anticipate short and long-term business opportunities based on the integration and interpretation of macro consumer trends, competitive activity, and/or industry trends
• Measure impact campaigns have on brand health, and optimize for KPIs
• Contribute to annual and quarterly brand marketing plans, and own the deployment and ROI on our brand marketing budget
• Manage agency partners and lead requests for proposals (RFP) and onboarding.

What we’re looking for:

• At least 10+ years of experience in building a consumer brand and growing consumer products / services, with expertise in strategy, marketing, research / insights, branding; advertising agency is a plus
• Proven track record of leading initiatives, hitting goals, and succeeding in a team environment
• Previous experience managing people is a must
• Experience across all key marketing channels including owned and paid marketing channels social, email, direct mail, digital, experiential, TV, etc.
• Results-driven at both the strategic and tactical levels
• Dedication to setting and achieving quantifiable goals for all projects
• Strong organizational skills and self-motivation, with the ability to work independently in a fast paced environment
• Proven project management skills and agile multi-tasker
• You must be a natural leader and team player who has a talent for building positive relationships across a wide range of stakeholders.
• You must be both highly-strategic and creative. You sweat the details and you must be fun to work with.
• Excellent written and verbal communications skills, including exceptional proofreading skills
• Must be willing to travel as needed

Cometeer is an Equal Opportunity Employer and is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.