Marketing Manager, Ten Speed Press and Clarkson Potter

Ten Speed Press and Clarkson Potter are part of the Random House Publishing Group, itself a division of Penguin Random House, which was named the #1 best midsize employer in America in 2018 in a survey conducted by Forbes magazine. Known for creating beautiful illustrated books with innovative design and award-winning content, Ten Speed Press and Clarkson Potter actively seek out (and are sought out by) new and established authors who are authorities and tastemakers in the world of food, drink, home décor, design, pop culture, graphic novels, gardening, and wellness. Acclaimed Ten Speed Press and Clarkson Potter authors include New York Times -best sellers Marie Kondo, Ina Garten, Rachel Ignotofsky, Eric Kim, Bryant Terry, Claire Saffitz, Toni Tipton-Martin, Jimmy Chin, and Yotam Ottolenghi.

The Random House Publishing Group is seeking an experienced, creative, and enthusiastic marketer to join the Ten Speed Press and Clarkson Potter imprints. This title-marketing position reporting to the Assistant Director of Marketing will lead innovative consumer-facing campaigns, as well as partner on overall group strategies, to bring the imprints’ publications to the largest possible readership. This is an exciting opportunity to work across these two renowned non-fiction lists.

The Associate Marketing Manager will be hands-on in the strategy as well as the creation and execution of customized campaigns for a rich assortment of authors shaping the cultural and literary conversation; help set and meet ambitious sales goals; and drive discovery and engagement, working closely with Publishing, Editorial, Publicity, Sales, Analytics, as well as Audience Development; Copy, Design and Media Buying; and as part of the larger Random House Integrated Marketing Team.

The Role:

• Creates and leads innovative title-marketing campaigns based on market data and consumer trends for upcoming publications, across a roster of major non-fiction titles, with a specific focus on, but not limited to, food & drink publishing
• Collaborates closely with authors and their larger teams to drive strategy and maximize campaign effectiveness (including development of digital content, timelines and integration across author’s social media/related platforms)
• Devises influencer marketing campaigns, custom audiences, and organizational and brand cross-promotions to activate word of mouth and digital activations that drive sales
• Works with Director of Marketing to effectively share goals for each title, with Publishing, Publicity, Sales, and the larger Integrated Marketing team
• Manages title-marketing strategies, advertising campaigns, analytics, and budgets in order to maximize revenue and profitability
• Establishes relationships with third party partners and related media platforms for partnership opportunities, as well as larger group initiatives
• Works closely with the copy, design, and media buying teams on all creative assets for a campaign
  
  

The Essentials:

• A strong history in book promotion or related media (magazines, music, film, etc)
• Experience with food & drink culture and an understanding of the influencers, brands, and partners (not necessarily limited to publishing)
• An experienced background with multi-cultural marketing a plus
• Strategic and creative thinker with the ability to demonstrate, with examples, the execution of successful marketing campaigns from strategy through end-product
• Superb communication skills with talent to speak fluently and effectively with top authors and key stakeholders
• Collaborative, curious reader across areas, detail-oriented, organized, and self-motivated
• Excellent organizational skills with the ability to multi-task, prioritize and manage a busy inbox with timely follow-up skills
• Ability to set and meet goals under an established budget
• Highly Proficient with MS Office suite and an ability to learn new applications
  
  

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.... Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status .

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 218067

Date: Apr 21, 2022

Location:

New York, NY, US, 10019

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Job Segment: Medical, Media Publishing, Manager, Marketing Manager, Marketing, Healthcare, Publishing, Management