Digital Editor
We seek a content professional to join our team reporting to our Director of Brand Content Strategy. This position, Digital Content Strategist, requires a combination of journalism and social media acumen to craft multi-platform content for our three professional salon industry media brands (and for client brands as required). This is a great opportunity for a junior editor looking to level-up, or a solid mid-level editorial professional with passion for the beauty/professional salon industry.
Please note remote work associates may on occasion be asked to work from a Bobit office location as feasible.
Responsibilities:
- Work closely with and under the direction of our Director of Brand Content Strategy to:
- Create and manage compelling content with high visibility across multiple platforms as directed: social, web, email, and print
- Ensure that content for each of the brands’ touch-points (e.g., website, email newsletters, social media, print magazines, video, podcast) is consistently produced on schedule, at a high level of quality, and in alignment with the company’s overall content standards (including visual and display components in collaboration with the creative services team)
- Co-develop story ideas and content agenda in collaboration with the top brand editors
- Collaborate with both internal and external stakeholders to craft and direct content deliverables that support paid campaigns and reinforce messaging across all platforms, in addition to editorially supporting such initiatives
- Assist with work on deliverables and artist relations for our influencer marketing program
- Participate in strategizing with editorial staff, sales, and production to drive ideation and follow-through
- Help accelerate and grow digital and social media initiatives with an emphasis on engagement
- Assist in the hands-on development of audience and engagement-based initiatives, beyond traditional advertising packages
Requirements:
- Genuinely interested in the beauty industry
- Editorially trained and commercially inclined
- Organized and proactive with a can-do attitude and get-it-done ability
- Strong understanding of best practices on different social platforms
- Able to travel for industry events and content opportunities as required
You have:
- A degree (journalism, public relations, marketing, or related communications field) - preferred, or an equivalent combination of education and experience
- Ideally three + years of experience articulating information to mass audiences via multiple platforms
- Expertise with all major social media platforms, particularly Instagram (including on camera live)
- Awareness and comfort with all forms of digital tools to support content creation
- The ability to comfortably and professionally interact with audiences online, in person, and on camera
- SEO and digital analytics acumen
- CMS experience
- An innate sense of curiosity with a desire to learn - and you're a quick study!
- A positive approach to work and be resilient
REQUIRED: Submit work samples (or link to portfolio) with resume
Please visit the Careers section of Bobit’s site to view the benefits you will receive in return for your commitment and dedication to our brands.
About Bobit:
Businesses run faster, smarter, and better with essential information and services Bobit provides. We bring buyers and sellers together through our media and events. We help advance the markets we serve and their critical business decisions are made with the information, data, and technology we deliver. Bobit helps business move forward. Bobit is a national B2B media company providing business information and solutions via print and digital magazines, digital media, live events and specialized marketing tools.
No phone calls / No agencies, principals only
