AVP Marketing- ISV & Hi-Tech Industry
Position
AVP Marketing- ISV & Hi-Tech Industry
Location
USA
Experience
Minimum 15 years
About Persistent
We are a trusted Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above.
We are experiencing tremendous growth, with $701.1 million in trailing 12-month revenue, representing 29.8% year-over-year growth. Along with that growth, we onboarded over 4,500 new employees in the past year, bringing our total employee count to over 16,500 people located in 18 countries across the globe.
At Persistent, our values are more than a list of ideals to improve our corporate image. We’re dedicated to building an inclusive culture that reflects what’s important to our employees and is based on what they value. As a result, 95% of our employees approve of the CEO and 83% recommend working at Persistent to a friend.
For more details please login to www.persistent.com
The Associate Vice President (AVP) category marketing for software and hi-tech is a seasoned professional with 15+ years of marketing experience and passion for executing market leading brand awareness and demand generation activities.
This role will be responsible for guiding, overseeing and directly (hands-on) building the marketing strategy, planning, messaging, content and campaign journey for the software and hi-tech industry vertical. Reporting to the VP of Industry Marketing, this individual will partner with Performance Marketing, Brand Experience and other key functional leaders (Sales, Pre-Sales, Delivery) to ensure we maximize the impact of our brand, thought leadership and solution value propositions in prioritized markets.
A qualified candidate must possess broad and deep skills in solution marketing, with a strong understanding of current trends and buying cycle within the market. In addition, a successful candidate will understand end-to-end marketing and have a visceral appreciation for the CX. KPIs for success in this role will largely be focused on improved market exposure/ engagement in our prioritized categories and quality demand (marketing influence) with target audiences.
We are seeking a highly motivated individual to be an active contributor to our team, developing strong executive stakeholder relationships and collaborating within the marketing organization to drive execution.
What you’ll do
- Act as marketing single point of contact for industry sales/GTM leadership based in United States as well as other markets
- Design and implement awareness and lead generation marketing programs including (but not limited to) on-going digital campaigns and Account Based Marketing programs for specific accounts
- Manage and lead small global team, based predominately in India
- Support select/strategic RFPs and implement pursuit marketing campaigns
- Lead industry co-marketing efforts in partnership with partner ecosystem team
- Engage directly with internal stakeholders to develop compelling thought leadership assets, including Sales, Delivery and Pre-sales
- Collaborate with other marketing team members to develop outbound communications, web, social media, event participation and content strategy
- Collaborate with business leadership and analyst relations to support ongoing influencer interactions and positioning.
What you’ll bring
- Minimum of 15+ years of experience in B2B/IT Services marketing roles
- Excellent understanding of content, digital and ABM marketing
- Demonstrated understanding of latest trends in IT Services and Digital Transformation
- Familiarity of key platform players and competitive landscape in the software and hi-tech industry
- Excellent verbal and written communication skills
- Strong project management skills and ability to work effectively in cross-functional, global teams in a fast-paced environment
- Strong executive presence and experience working with executives
Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.
