Junior Account Executive

Purple are looking for an enthusiastic Junior Account Executive to join the growing teams here at Purple! Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset.

Purple’s services cover press relations, editorial procurement, product placement and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.

Responsibilities:

• Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
• Compiling monthly and weekly reports for all clients accurately and in a timely manner
• Analyse outcomes and create reports summarising results
• Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
• Understanding media landscape across digital, print and broadcast
• Facilitate the smooth running of the day to day function of each account team providing support as requested and required
• Day-to-day support on mailings, bookings, social media promotions, partnerships, blogger and influencer outreach initiatives
• Support in preparing internal/client meetings including pulling together agenda’s and writing up minutes
• Responsible for managing product deliveries/placements/press bookings in a timely manner
• Handle product and image call-ins, and compile and manage all mass mail outs
• Manage the master media database and internal team databases and ensure it is kept up to date and accurate
• Begin to build media relationships by attending press meetings, launch events and any external industry related events
• Maintain and establish industry contacts with digital influencers and bloggers
• Supporting the team with key launches and events
• Compiling media lists for events and press releases
• Be a brand champion for your clients and build strong relationships with them

REQUIREMENTS:

• Exceptional verbal and written communication skills
• Team player who thrives on collaboration. Has ability and desire to interact with people at all levels
• Ability to work well independently in a fast-paced environment under hard deadlines
• Superior organisational and problem-solving skills
• Strong working knowledge of social media platforms and print & online publications
• Invested interest and knowledge of travel, and stays up-to-speed on current affairs