Senior Manager, Brand and Social Strategy

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. Affirm, Inc. proudly includes Affirm, PayBright, and Returnly.

We’re looking for a senior marketing leader to bring Affirm’s brand to life across our social media channels! You’ll apply audience insights, performance metrics, and creativity to reinvent our social media strategy in partnership with the Head of Social Media and Brand Strategy. You will be accountable for growing and improving our presence on Instagram, Twitter, Facebook, and other sites, telling our story, and building awareness, comprehension and affinity for Affirm.

You’re an experienced leader and manager who is passionate about building brands in creative ways and you are prepared to be nimble and bold when it comes to new ideas. You’ll manage a team responsible for influencer marketing as well as Affirm’s owned, social channels. In addition to serving as the lead on all things social, you’ll play an integral role in brand marketing strategy. As part of that, you’ll bring operating rigor and a digital-first attitude to our briefs and creative processes. You’ll be a catalyst to the creative process – working alongside agencies as well as internal partners.

What you'll do

• Be an integral part of our brand-building efforts with a specific focus on social and digital strategies and channels
• Lead the team responsible for Affirm’s social media.
• Continue to grow Affirm’s presence on social properties and, in doing so, build a social strategy and program that makes these properties impactful, always-on, brand storytelling channels.
• Work with external agencies and the internal brand design team to degenerate industry-leading social-first campaigns and creative.
• Build an influencer marketing strategy inclusive of micro-and macro-influencers who can help build awareness and affinity for Affirm.
• Support the development of our overall brand strategy and tentpole brand campaigns.
• Work cross-functionally with performance marketing, marketing analytics, customer operations, and talent teams to ensure outstanding processes around measurement, monitoring, and engagement with Affirm users.
• Engage with leadership on the roll-out of a year-long strategy that aligns with the overall brand, marketing, and business goals.
• Stay ahead of current events, Affirm achievements, news coverage, and consumer trends, and ensure Affirm is actively participating in online conversations.
• Work closely with the communications team and partner marketing team to find opportunities and harmonies to improve social content and use these channels for real-time opportunities.

What we look for

• 8-10 years of social media, influencer marketing and/or brand marketing experience
• Strong writing, editing and speaking skills; the ability to communicate effectively with different audiences.
• Prior experience at or with a high-growth startup.
• Experience in fintech or a related industry is a plus.
• A passion for staying at the front of social media trends.
• A strong sense of empathy and a passion for connecting with and serving customers.
• Strong organization and project management skills.
• Outstanding attention to detail and ability to operate effectively under changing conditions.
• Someone who is thoughtful, resourceful and open to rolling up their sleeves.
• Experience managing a team and developing talent.
• Strong background in developing campaigns with impactful results.
• Experience partnering closely with experts across performance media and analytics.
• Comfortable working on balancing multiple projects.
  

Location - Remote U.S.

Grade: USA29

Please note that visa sponsorship is not available for this position.

Affirm is proud to be a remote-first company ! The majority of our roles are remote and can be located anywhere in the U.S. and Canada (with the exception of the U.S. Territories, Quebec, Yukon, Nunavut, and the Northwest Territories) unless the job indicates a different global location. We are currently building operations in Spain, Poland, and Australia. Employees in remote roles have the option of working remotely or from an Affirm office in their country of hire, and may occasionally travel to an Affirm office or elsewhere for required meetings or team-building events. Our offices in Chicago, New York, Pittsburgh, Salt Lake City, San Francisco and Toronto will remain operational and accessible for anyone to use on a voluntary basis, subject to local COVID-19 guidelines.

All full-time jobs at Affirm (excluding interns and apprentices) are tied to a transparent grade-based pay range taking location into account.

[Colorado Candidates] In accordance with Colorado’s Equal Pay for Equal Work Act , the grade for this position in Colorado is listed above. You can find the Colorado base pay range and benefits here .

If you got this far, we hope you're feeling excited about this role. Even if you don't feel you meet every single requirement, we still encourage you to apply. We're eager to meet people who believe in Affirm's mission and can contribute to our team in a variety of ways—not just candidates who check all the boxes.

Inclusivity

At Affirm, People Come First is one of our core values, and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2021 DEI Report .

We also believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

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