Head of Brand Marketing

Ramp is building the next generation of finance tools—from corporate cards and expense management, to bill payments and accounting integrations—designed to save businesses time and money with every click. Over 5000 businesses are spending an average of 3.3% less and closing their books 8 times faster by switching to Ramp’s finance automation platform. Ramp enables billions of dollars of purchases each year on the heels of nearly 10x year-over-year growth.

Founded in 2019, Ramp has achieved a valuation of $8.1 billion in just over 3 years. Ramp has raised over a billion in funding from investors including Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. Ramp combines experience from some of the leading financial services and fintech companies—Capital One, Stripe, Affirm, Goldman Sachs, American Express, Visa—with high-growth technology companies like Facebook, Spotify, Zendesk, Intercom, and Webflow. Recently named Fast Company’s most innovative finance company, Ramp is NYC’s fastest-growing startup and America’s fastest-growing corporate card.

About The Role

Since launching in early 2020, Ramp has experienced exponential product-led growth further powered by customer love of the Ramp experience and impact. We’re now looking for a Head of Brand Marketing who will work to share our story and make Ramp a household name. This person should connect to culture: campaigns, communities, influencers and find ways to amplify our awareness with high value communities. They will be passionate about developing creative and powerful ways for Ramp to show up in the world across all mediums. This is a key role on Ramp’s Marketing team, which will be tasked with influencing critical business metrics such as brand lift, share of voice, and brand marketing impact on Ramp’s ongoing mission.

What You’ll Do

• Develop and own Ramp’s brand marketing strategy including awareness programs & broad scale advertising opportunities across all channels and mediums
• Manage ongoing brand, customer and market research and sentiment studies to inform brand and campaign development
• Partner with the Brand Design team to develop the voice & tone guidelines, and produce high-visibility brand assets including OOH, video, etc
• Work cross-functionally with growth marketing, customer marketing, content, and product marketing to drive and execute small to large scale brand awareness campaigns including advertising and viral campaigns
• Partner with other marketing leaders to manage and maintain brand consistency across all market-facing campaigns and programs
• Build and manage a world class team of brand campaign managers, consultants, and agencies to inform and execute brand programs
• Establish and manage influencer strategies across analysts, thought leaders, and market influencers
• Define campaign success metrics and design/manage brand awareness budget
• Measure, analyze and report out on impact and effectiveness
  
  

What You’ll Need

• 7+ years experience in brand marketing or very similar role
• Strong communication and project management skills with the ability to manage multiple stakeholders
• Experience building and managing a team of high-impact marketers
• Excellent writing and editing skills
• Ability to work cross-functionally and build excitement around work
• Ability to work under pressure and adhere to deadlines is essential
• Self-motivated and able to thrive in a fast-paced and self-directed environment
  
  

Ramp Benefits (for U.S. Based Employees)

• 100% medical, dental & vision insurance coverage for you
  • Partially covered for your dependents
  • OneMedical annual membership
• 401k (including employer match)
• Unlimited PTO
• Annual education reimbursement
• WFH stipend to support your home office needs
• Monthly wellness stipend; Headspace annual membership
• Parental Leave
• Relocation support