Vice President - Marketing, North America

Job Summary

JOB DESCRIPTION – Vice President – Marketing, North America

Location: West Hollywood, CA

Division: Ticketmaster NA | Resale

Line Manager: EVP & GM, Marketplace

Contract Terms: Full-time/Regular

THE TEAM

The Ticketmaster marketing team is comprised of storytellers, strategists, and creatives responsible for building lasting relationships with our millions of fans. The team consists of product marketers who craft and amplify fan-facing messages about our innovative products, content creators and community managers who build enthusiasm for the live events we ticket, partnership/sponsorship marketers who negotiate and manage assets from our substantial number of sports clients, and creative designers and copywriters who develop concepts and deliver creative that supports our entire marketing function. This team works closely with performance marketers who sit within our parent company (Live Nation), with our international marketing organization, and with commercial and functional teams who leverage marketing to meet their business goals. This marketing team is part of Ticketmaster’s Marketplace, which sells over 500M tickets globally per year across professional and college sports, theater, arts, and concerts.

THE ROLE

We are looking for a strategic, creative, and entrepreneurial marketing leader. The Vice President will oversee a recently formed and still evolving North American team of 20, encompassing product marketing, content and community management, partnership/sponsorship marketing, and creative. The Vice President will set North American Ticketmaster marketing strategies and priorities annually for our Marketplace and lead changes in strategy, as needed, consistent with our market-led, agile approach. This leader will also oversee execution of some of these strategies and plans. To be successful, the Vice President will help deliver profitable growth in Ticketmaster Marketplace revenue and will support improvements in customer satisfaction, loyalty, and engagement. The Vice President will be an active contributor on the Marketplace Leadership Team and will be the EVP/GM’s go-to for TM NA Marketing performance.

Responsibilities

• Define the Ticketmaster North American marketing strategy, key priorities, and OKRs and adjust plans as market conditions demand.
• Lead a high-performing team to deliver against objectives and collaborate across the marketing organization, especially with the Center of Excellence (performance marketing), which will be a key partner in activating marketing strategies.
• Build strong relationships and work closely with commercial teams and fan-facing functions to integrate marketing plans with business and functional plans. At Ticketmaster, Marketing is linked tightly with other functions.
• Serve as a champion for the fan/consumer, working with our Research Team to advocate for initiatives that grow our understanding of the fans and ensure fan insights are properly leveraged across marketing and other functions.
• Help translate fan insights into plans.
• Serve as an advocate for TM marketing initiatives on our Marketplace, articulating the value to our clients.
• Build and manage a team of (senior) directors and managers and creative specialists at varying levels. Act as an exemplary people leader by setting a direction, fostering transparency, and providing guidance and coaching to build the next set of high-potential leaders.
• Envision, energize, and enable the team and the organization, securing buy-in. Champion your mission and foster a culture of innovative thinking.
  

Requirements

• At least 15 years of experience, either at a leading consumer/consumer technology company or digital agency, with evidence of career progression and enhanced marketing and team responsibility over time
• Must have a service orientation, given the number of internal constituents (lines of business and functions) and external clients (teams, leagues, venues, promoters) constituents.
• Must have relevant experience expressing brand attributes in a digital and direct-response environment, and amplifying a brand or product value proposition with limited budgets within an ROI/transaction-oriented business.
• Proven ability to identify the right audience, craft the appropriate messaging for the target, and activate consumer segmentation models to improve business results
• Must have substantial digital experience with full digital marketing toolkit, with emphasis on social channels, mobile app, and the evolution of the digital marketing channels and technologies.
• Advanced capability to absorb and integrate both qualitative insights and data to identify new approaches/solutions.
• Significant experience influencing/managing creative teams, particularly in a digital/direct-response environment, ensuring excellent craft and on-time delivery.
• Rigorous approach to deadline management, overseeing short-term projects with tight timelines and long-term initiatives with critical stage gates.
• Must have a track record of mentoring and leading multi-level teams, retaining key talent, and building a followership. Able to set a vision and motivate a team to achieve goals while creating a fun and productive culture.
• Must be able to effectively and succinctly communicate with and influence multiple stakeholders across all levels. Compelling presentations that inspire and win hearts and minds are important.
• Evidence of an ability to thrive in a fast-paced, high-growth, entrepreneurial environment where quality, innovation, speed of decision making, and execution are critical to organizational success.
  

Behavioral Skills/Competencies

• Marketing Owner: We work in a dynamic environment with a high-degree of ambiguity. A successful candidate must be able to quickly identify problems, develop meaningful solutions, and drive work forward with the support of other teams. This isn’t just an “ivory tower” role; we need a leader who can ensure the delivery of ideas to market and shepherd others’ work to completion.
• Builder, not a Caretaker: We are creating new capabilities for Ticketmaster and may not have all of the systems and tools and people in place. Be comfortable with that level of ambiguity and thrive on the challenge of driving the business and the function forward while building underlying capabilities.
• Creative Thinker: The role is not just about managing within predefined bounds; it’s also about thinking outside of the box and introducing novel solutions. We value innovation and want someone who is constantly thinking about “what’s next” and challenging the status quo.
• Consumer-Obsessed Leader: Place the fan at the center of our plans and programs, even though we have many constituents to serve. You will become one of several experts on the fan at TM and understand the implications for creative, marketing, and other functions.
• Persuasive Story-Teller: Presenting to Ticketmaster leaders across all functions and to third parties. Translating and simplifying the data into true insights that will drive strategy and change behavior is essential.
• Sprinter and Marathon Runner: We are lean and move fast; months of contemplation aren’t a luxury we can afford. But we aim to build long-term, sustainable approaches to limit rework and obsolescence and to give our partners the confidence we can stick to long-terms strategies and roadmaps.
• Influencer: Our VP of Marketing will not control all of the resources that will make initiatives successful. We respect leaders who can work within a matrixed system and are motivated by understanding what makes others tick.
• Cross-functional team player: We value transparency and helping one another. Communication and collaboration across the entire organization and developing an engaged team will lead to greater individual success.
• People and Culture Leader: Managing people is good; leading them and developing them is much better and is what we want. The best candidates for this role have a history of inspiring and nurturing their people, enabling step-changes in their capabilities.
• COVID-19 vaccination will be required for this position subject to legally valid exemptions.
  

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our Work Is Guided By Our Values

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.