Field Marketing Coordinator

Mission Statement

Honey Mama’s mission is to offer body-loving, heart-healthy foods that naturally stimulate well-being and are out of this world delicious. We strive to create relationships internally and with all of our suppliers and customers that circulate joy, gentleness and reverence.

About You

You’re eager to be a key member of a fast-growing CPG Sales & Marketing team.

Your friendly and genuine interpersonal skills leave a lasting positive impression on others

You’re an energetic self-starter and a problem solver who will always find a solution.

You absolutely love brainstorming, collaborating, and bringing ideas to a team.

You find tremendous pride in owning projects from inception to completion.

You insist on exceptional quality with impeccable attention to detail.

You’re engaged in wellness and your food choices.

You’re excited by the Honey Mama’s brand.

You’re always three steps ahead and anticipating people’s needs.

You’re willing and ready to help with even the smallest tasks because you recognize that events work best when everyone acts as a team with the same goal in mind!

You’re an entrepreneur at heart!

You’re a ball of energy.

About Us

Founded in 2013 at the Portland Farmers Market, Honey Mama’s is a rapidly growing consumer brand pioneering a new era of healthy indulgence. Our one-of-a-kind refrigerated truffle bars deliver a uniquely memorable experience in the world of chocolate by providing a blissfully indulgent wellness experience. We move beyond the avoidance of “bad ingredients” with a recipe that contributes to health and vitality. The texture of our bars is like that of brownie batter, truffles, fudge – the real treat is learning they’re made with the highest quality organic whole foods naturally free from refined sugar, dairy, gluten, and soy.

Honey Mama’s bars are available in the fridge at more than 3,000 retail locations and online at HoneyMamas.com. In September 2021, Honey Mama’s announced the close of a $10.3M Series A2 investment round. Yes, our master plan is to bring more joy to the world with every Honey Mama’s bar we make (and you eat!).

Supervisory Responsibilities

The Field Marketing Coordinator will hire, train, and manage teams of local brand ambassadors across the United States in all key markets.

What You Will Do

We are seeking a Field Marketing Coordinator that has a zest for the natural foods space and is passionate about helping an early-stage startup achieve its infinite potential!

The Field Marketing Coordinator leads the execution of retail merchandising and ROI-generating events, including but not limited to store demos, trade shows, and other in-person events.

The Field Marketing Coordinator will manage the Brand Ambassador program in key markets to interact and drive trial with Honey Mama’s loyal, core customers, as well as build a connection to our brand and products with new consumers.

Who You Will Work With

Reporting to the Field Marketing Manager, this role is highly cross-functional and supports both the Marketing & Sales Departments. You will interact daily with Sales, Manufacturing, Operations to ensure all planning of events, materials, and shipments are anticipated and executed with excellence. You will be in regular communication with external partners including retailers, distributors, store-level personnel, event producers, and vendors.

Who We Are Looking For

The ideal candidate will have a background in experiential marketing with a deep understanding of planning, executing, and optimizing community events and customer acquisition for an omni-channel consumer goods product.

To succeed, this role requires a passion for community building and results: a high energy, creative thinker who believes in Honey Mama’s and is intrinsically motivated to grow the business.

The ability to seamlessly manage hundreds of demos per month across multiple markets with a diverse team of Brand Ambassadors is a must. You are passionate about drawing conclusions from data and testing new ideas to drive the business forward.

To make all of this happen, we are seeking someone who is action-oriented with a natural sense of urgency and proven experience managing multiple projects at once. The sky is the limit at Honey Mama’s, so the ability to prioritize and evaluate opportunities with the greatest impact is key!

Primary Duties & Responsibilities

Brand Ambassador Support

• Schedule demos and support Field Marketing Manager with day-to-day Brand Ambassador management.
• Support Field Marketing Manager with training and onboarding new Brand Ambassadors.
• Cultivate a dynamic brand ambassador team and build within the team a culture of playfulness, gratitude, respect, integrity, and ambition.
• Execute and leadlocal market sampling strategy and coordination to reach our target consumers.
• Ensure seamless and consistent execution of in store demos across brand ambassador teams. This includes scheduling, executing proper display of product and educational materials, and managing demo reporting.
• Manage staffing and on-site management of brand ambassadors for local marketing events.
• Create strategy for guerilla marketing campaigns in support of local big moments.
• Conduct regular brand ambassador team meetings that help build the team’s culture as well as serve as a forum to educate brand ambassadors.
• Manage inventory, event assets, and storage facilities with support of Marketing Coordinator.
• Work with Operations and Marketing teams to fulfill demo kits, including shipment tracking and materials replenishment.

Events, Trade Show and Sales Support

• Support Field Marketing Manager in seeking creative local partnership and event opportunities.
• Design, create, and execute brand activations and events, including trade show & festival activations, influencer events, and internal events that prioritize authentic conversations.
• Develop and regularly report on awareness and engagement metrics to track success of event and community outreach efforts.
• Support Field Marketing Manager with Sales events including Distributor Shows and retailer grand opening events.
• Monitor competitive activity, identify market trends, and report out findings to the team.

Requirements

• Must reside in Portland, OR
• Must have a reliable vehicle
• 1 – 2 years of CPG marketing experience
• Proven record of achieving consumer interaction targets and effectively managing teams
• Prior experience managing demos, events and guerilla marketing campaigns from start to finish
• Strong interpersonal skills to interact positively with retail employees and customers
• Strong data and analytical skills with ability to proactively make recommendations
• Superior project management skills and prioritization skills
• Proficient in MS Office Suite and Mac OS
• Willing and able to stand for extended periods (3-4 hours)
• Ability to work weekends and nights
• Ability to travel up to 40%

Preferred Qualifications

• High degree of emotional intelligence and ability to positively influence others
• Prior work experience in the CPG industry or at a manufacturer
• Prior work experience at a startup as part of a small nimble team
• Advanced understanding and utilization of Promomash
• Deep personal connection to natural products, wellness, and innovative “challenger” brands
• Demonstrated interest in functional foods, with an understanding of food as medicine
• Understanding of the latest innovations and trends in experiential marketing
• Proven ability to turn around projects at a fast pace with flexibility to accommodate changing timelines and priorities in a positive manner
• Can-do attitude with eagerness to roll up your sleeves and assist a small team with whatever is needed to get the job done!