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Posted April 27, 2022
Samsung Electronics America

Performance and Data Analysis Marketing Manager (remote)

Samsung Electronics America
Ridgefield, NJ, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Position Summary

Making the future is everyday life at Samsung. We’re seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset – better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.

Role and Responsibilities



As part of the Consumer Electronics Organization, the Display Division provides best-in-class commercial and consumer display technology ranging from desktop monitors to large scale LED installations that elevates the conventional viewing experience.



In this role, you will be part of the Demand Generation/Integrated Marketing team, and focus on driving revenue, user acquisition and brand awareness. Working closely with all cross functioning teams including, strategic content, marketing strategies, product management, CRM, social media, paid media, influencer marketing - this role will manage the day-to-day reporting and analytics that will help us understand multi-channel performance and make investment decisions.



General Responsibilities

  • Creating and executing a strong performance marketing strategy & execution plan

  • Facilitating data and analytics needs with agencies and vendors to ensure we are capturing the right metrics

  • Developing and managing digital prospecting and remarketing campaigns

  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient ROI/ROAS

  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels

  • Identifying and testing new channels to continue to meet or exceed established critical metrics

  • Working closely with the management team to share funnel conversion improvement ideas, feedback & present results

  • Measure and report on ROI monthly, quarterly, and bi-annually



Skills and Qualifications



Desired Skills and Experience

  • You have a degree in Marketing, Business Administration or related field

  • A minimum of 7+ years of experience working in a similar Marketing role capacity

  • You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations (previous analytics experience required)

  • Previous data analytics experience working in Adobe Analytics and/or Tableau to drive decisions required

  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience

  • You are a highly goal-oriented individual and have excellent communication skills

  • You are open minded, curious and a strong problem solver

  • Preferred location for reporting is Ridgefield Park, NJ, however remote home office option is available







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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.



COVID-19 Vaccine Mandate



In order to comply with the federal vaccine mandate, Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.



Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process



Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.