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Posted April 29, 2022
BRAVO SIERRA

Director Of Brand Marketing

BRAVO SIERRA
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

The Role:

We’re looking for a Director of Brand Marketing to lead strategy and execution from top to bottom of the funnel for BRAVO SIERRA as we rapidly expand our nationwide omnichannel distribution.

This role will report to the VP of Marketing and lead both planning and execution of nationwide brand campaigns, new product launches, brand partnerships, influencer marketing, PR and CRM (email and SMS). You will join at a pivotal moment for brand marketing as we invest more than ever in nationwide brand awareness.

The ideal candidate has at least 5 years of brand marketing experience and at least 2 years of management experience, ideally in a fast-paced CPG startup environment. This role will manage several external partners and agencies, and eventually a broader internal team.

The Company:

BRAVO SIERRA is America’s Personal Care Company. Developed alongside our community of 2,500+ active-duty service members, we make high-performance, clean products that actually work. 5% of revenue goes back to programs that serve the wellbeing of service members, veterans and their families. All of our products are made in the USA from start to finish.

Key Responsibilities:

  • Lead omnichannel brand marketing strategy, planning and execution
  • Own brand marketing budget, calendar and KPI reporting
  • Manage large-scale brand awareness campaigns
  • Lead brand partnerships, collaborations and field new opportunities
  • Ensure on-brand execution and consistency across DTC and retail channels
  • Oversee CRM strategy and execution
  • Proactively collaborate with creative, operations, product and sales teams
  • Manage and develop a direct report, freelancers, agencies and a future team

Requirements:

  • 5+ years of experience in brand marketing, ideally at a fast-paced CPG startup
  • Passion for brand-driven growth strategy and building a forever brand
  • Proven experience in growing consumer businesses through influencer marketing, brand campaigns and strategic brand partnerships
  • A positive, solution-oriented mindset
  • Experience managing internal reports and external partners
  • Excellent attention to detail and very organized

Benefits:

  • Paid holidays and 20 vacation days
  • Medical, dental and vision health coverage
  • Monthly ClassPass credits to use for fitness and wellness self-care
  • Annual company-wide retreats
  • The opportunity to work with good, smart, business-driven people at a rapidly growing, venture-backed startup