PR and Influencer Manager

Blueair and Pureit, as part of Unilever Water and Air Wellness, are rapidly growing global brands with rocketlike potential. At Blueair we believe that the freedom to breathe clean air is a basic right, and we fight for that right around the world. Pureit is a world leader in sustainable water purification providing healthy and safe drinking water for millions of people worldwide. Together, we have built a team of thinkers, dreamers, and doers who are passionate about our impactful products. At Unilever Water and Air Wellness, we strive to gain and support the next generation of innovators in the market. We are seeking to add to our entrepreneurial culture and team with a PR and Influencer Manager.

Position Description:

As the PR and Influencer Manager for Unilever Water & Air Wellness North America, you will lead and direct the NA strategy for Influencer marketing and Public Relations to generate reach and engagement, build community and participation, inspire product trial and positive awareness towards the brand story and products, and ultimately drive sales.

Offices in NYC and Chicago, but open to applicants in IL, IN, WI, CA, NY, and NJ.

Responsibilities and Functions:

• Identify Influencer goals and KPI’s and develop influencer strategy that supports overall brand and business objectives
• Identify and cultivate relationships with Brand Ambassadors and Influencers, continually monitoring performance and optimizing partner lists / focus
• Manage Influencer agency in their development, execution and measurement of influencer plans
• Develop content ideas, manage and sign off influencer produced content
• Keep abreast of emerging trends, competitor activity, technologies and new influencers/ relevant industry experts, and integrate into strategy where relevant
• Brainstorm new, creative approaches to influencer campaigns
• Identify PR goals and KPI’s and develop PR strategy that supports overall brand and business objectives
• Manage PR agency in their development, execution and measurement of PR plans
• Coordinate with the rest of the marketing team to get maximum impact for influencer and PR campaigns
• Track and analyze results of influencer and PR plans, and deliver regular summaries as well as optimization recommendations to cross functional teams and leadership
• Drive and steer our CSR and advocacy strategy and initiatives, collaborating with internal teams and PR + Influencer agency to develop and execute plans that meaningfully support our brand purpose and mission
• Establish and maintain influencer and PR budgets
• Lead the development of one direct report
  
  

Skills:

• Proven track record in outreach campaign strategies
• In depth knowledge of influencer / social media industry
• Strategic thinker able to identify long-term opportunities and trends
• Creative thinker and problem solver
• Strong project management skills
• Networking aptitude
• Exceptional verbal and report presentation abilities
• Ability to work cross-functionally
• Ability to develop and manage a budget
  
  

Qualifications:

• Bachelor's Degree in PR, Communications, Marketing, or related field
• 3-5 years of experience in Influencer and PR management
• Experience managing and driving results across agencies and internal teams
• Media training a plus
  
  

Unilever COVID-19 Vaccination Policy:

For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis.

About the Company:

We are looking to add to our entrepreneurial culture and team. Here, employees are challenged to perform at a high level while helping the company grow and are given the opportunity to excel and grow themselves. Unilever Water and Air Wellness is constantly in pursuit of opportunities that strengthen our cause to support and enhance the education and betterment of air and water pollution for people around the world.

Our Take on Leadership:

Growth Mindset: This is competitive leadership. Taking the lead in the marketplace versus following. It's a positive attitude about the company's future — glass half-full —but it's realistic. It's passion for winning. Winning defined as gaining market share. It's placing a fresh emphasis on innovation — challenging the status quo.

Consumer and Customer Focus: This is purpose-driven leadership. It's externally focused — on consumers, on customers. First take care of consumers and customers; financial performance will follow. It's a heightened passion for the consumer: “I firmly believe in improving the lives of consumers.” It's bringing the voice of the consumer and the customer into everything we do. It's seeing our brands through their eyes.

Bias for action: This is action-driven leadership: "This is what I will do." It's speed and sense of urgency in making decisions. But it needs to be thoughtful action, intelligent risk-taking. Also, it's not wasting time on bureaucracy — it’s output that counts. And it’s simplifying my agenda, carefully choosing priorities — and not taking on too much.

Accountability and Responsibility: This is performance-driven leadership. "I will deliver against KPIs, holding myself to the highest standards.” I will also hold other people accountable — first by setting clear expectations and then by telling them if they are on the right path. It's staring reality in the eye — doing it with numbers. It's taking responsibility for Unilever's overall performance, not just by delivering my results but by helping other people deliver their results. Finally, it’s personally driving change and using operational discipline to deliver on the promise.

Building Talent and Teams: This is people-driven leadership. It's passion for people. It's having the best people in the right positions, whatever the person's gender or background. It's giving people plenty of room to do their part and recognizing them for their contributions. It's investing in people's development — giving them feedback and challenging work. It’s also constantly challenging myself to grow and improve. And it's building aligned, cohesive teams that pull together to win.

If you consider yourself a go-getter who loves to #win, and someone who loves to have fun, then we may have the job for you.

Unilever Water and Air Wellness is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled, or veteran status.