Influencer Marketing Manager, International

Influencer Marketing Manager (International)

Location: United States, East Coast preferred

Dr. Dennis Gross Skincare is looking for a dynamic, hardworking, self-driven Influencer Marketing Manager to join the brand’s international department.

Our ideal candidate has a strong knowledge of and interest in the international digital media landscape – influencer marketing, social media, and the creator economy. They will act as key liaison between Dr. Dennis Gross Skincare and the brand’s markets outside of North America. They will be the go-to contact for all tiers of influencers.

This role will report to the Executive Director of International Business Development and Marketing and work in close collaboration with the brand’s Communication and Digital departments. It is a full-time position, hybrid or remote on the East Coast of the US. This position will be a daily contact for all international markets, ensuring social/influencer/partnership strategies and initiatives are strategized and properly executed internationally, as well as managing monthly reporting. We are looking for someone with globalized marketing experience who can work across teams to drive alignment and partnership to achieve shared goals.

Strengths include cultivating campaigns, strategies, and programs to drive measured brand growth, go-getter and team player attitude, detail- and solution-oriented, and a passion for beauty & wellness.

Essential Duties and Responsibilities:

· Develops integrated communications and promotional plans designed to drive growth using digital-first balanced plans across the full marketing mix, knowing how to combine and prioritize tactics to create maximum impact and ultimate results in target market.

· Advise global business partners of international methodologies and best practices that drive results, while maintaining flexibility and adapting to their methods.

· Work closely with the International Marketing Managers and PR Manager to harmonize 360 traditional & digital marketing strategy and calendar and activations with robust communications plans and tactics to scale global brand awareness and business objectives.

· Develops expertise of the brand’s international presence and relevant trends across Europe, Middle East, Australia, China, Southeast Asia, and South America.

· Provide proactive, comprehensive project management by establishing and managing timelines and budgets.

· Display excellent communication skills of objectives, goals, strategies, messaging and positioning, tactics, timeline, budget, and resources etc. needed to support the marketing objectives as set forth in the strategic marketing plans.

· Have an owner’s mindset over the strategy and success of our International expansion strategy

· Provide strategic input related to communications materials and messages based on marketing strategies.

· Use strategic thinking and planning ability to win buy-in and influence.

· Continuously stay apprised of and analyze global & local trends, competitors' marketing & comms campaigns, beauty content sources, and influencer/creator trends.

· Collaborate with sales and marketing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

· Generate and distribute email campaigns, including development of lists from various sources, and create post-campaign reporting and analytics.

Qualifications Required for Position

· BA/BS in Marketing, Communications and/or 4+ years related experience – influencer marketing. Global marketing experience preferred.

· Strong verbal and written communication skills.

· Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.

· Proven success working on cross-functional, cross-cultural teams.

· Experience creating and delivering marketing communications deliverables.

· Excellent project management, time management and prioritization skills.

· Excellent delivery of projects and follow through to stakeholders.

· Proficiency in Microsoft Office, Excel, Google/Cloud platform.

· Ability to prioritize, manage numerous projects with multiple deadlines.

· Fluency in one or more foreign language(s) or previous/current exposure to a foreign culture(s) is a plus.

· Ability to travel based on business needs (when travel restrictions due to COVID-19 is relaxed and conditions are favorable).