Head of Digital Marketing & Communications

Job Description

This role is perfect for a result oriented and dynamic marketer whose primary responsibility is to take the brand communications to the next level through thoughtful leadership in digital, mobile marketing, social media. This role has end to end responsibility across the lifecycle of the digital guest experience, lead generation, acquisition, conversion, and retention. Public relations and influencer marketing are part of the overall communications responsibilities. We are seeking a leader in this role who has creative instinct and strategy to develop ownable brand voice and brand creative making the brand salient across all the markets. She/he is the main business partner for launching the brand in new markets while working with both equity and franchise markets.

Essential Job Functions

• Brand Stewardship & Culture – Through her/his work, influence, attitude/passion, and the measurable business results they help drive, this individual will help to enhance a brand-centric culture across the Habit organization to ensure the integrity of the brand internally in alignment with guest facing communications. Must fully embrace and support the brand architecture with an integrated approach represented in the traditional communication channels such as merchandising as well as new communication channels.
• Brand Development – Ability to think outside of the box and disrupt this highly competitive category with different strategies and different tactics supporting the brand growth in both existing and new markets.
• Brand Growth - While understanding classical marketing is a foundation being an innovative thinker who has a sense of drive, takes initiative to champion new ideas or solve current business challenges, can push the boundaries, and creatively differentiate the brand is a must. The Habit is a dynamically growing brand and requires somebody who courageously will help taking it to the next level.
• Budget management – oversees the management of the advertising fund with specific focus on creative production and media costs.
• Strategic targeting – this role will be responsible for helping identify the highest potential customers/potential personas to allocate resources to effectively capitalize on these segments and prospects.
• Guest centric decision making – the customer journey has rapidly evolved over the last few years with digital experience becoming part of hospitality. Understanding that evolution is imperative in content strategy and selection of media which today must include mobile app, kiosks, online, traditional modes of ordering and 3rd party delivery.
• Customer acquisition – as the top priority for the company and critical to maintain the long-term health of the business, drive profitable customer acquisition to ensure meeting revenue and profitability goals. The position will work cross functionally and optimize testing capabilities and protocols, across digital first marketing mix (SEO/SEM, display, retargeting, audio, paid social, mobile media.
• CRM and Loyalty – Depending on the experience this new leader brings, they might also develop, test, optimize, implement, and measure the optimal customer contact strategy to determine “the right message, for the right customer, through the right channel, at the right time.”
• Digital & Business Analytics Leadership – Collaborate closely with Finance and Analytics to improve promotional efforts, better evaluate Marketing programs, and assess new business opportunities as to what “must come next” for The Habit.
• Public Relations – as part of the overall plan and related to social and digital marketing.
• Manage Agencies – Manage strategic marketing partners and external consultants. Seek, develop, and manage external relationships, seeking best practices, as well as a value-added approach whereby external resources are viewed as partners vs. merely vendors or suppliers.
  
  

Skills And Knowledge Requirements

• High integrity and work ethic
• Deep knowledge and demonstrated success with new media, digital, social marketing, and CRM
• Classical marketing training and strong consumer acumen
• Marketing leadership in a multi-unit, multi-state organization including restaurants, retail, consumer goods, and/or other services is a plus
• A hands-on approach to effective team leadership and people development
• Creative thinker with strong conceptual and analytical abilities
• High energy with focus on detail, as well as excellent communication, presentation, organizational skills
• Experience in high energy, fast pace environments
• Excellent oral and written English communications skills, interpersonal skills, presentation skills, analytical skills, project management, planning and budgeting skills at a macro level
• Experience 10-15 years of strategic marketing management, marketing communications, advertising agency experience required. Demonstrated experience in developing strategic marketing plans and marketing communications. Franchise and restaurants experiences is a plus
• Must be fully vaccinated; subject to reasonable accommodation as required by law. Proof of vaccination required.
  
  

Benefits

• Competitive salary with benefits including:
  • 4 weeks of vacation
  • Competitive Bonus Structure
  • Medical
  • Dental
  • Vision
  • 401K
• Hybrid working environment
• Opportunity to be part of a brand that is ready to GROW, our restaurants and you!
• Access to resources and opportunities that come with being part of Yum! the world’s largest restaurant brand
• Inclusive and supportive workplace
  
  

Habit Burger Grill employees and individuals currently working in the RSC in office-dependent roles must be fully vaccinated for health and safety reasons, subject to reasonable accommodation as required by law. Additionally, the Habit will be instituting a COVID-19 vaccination requirement. Effective January 3, 2022, Habit requires that corporate employees are fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation as required by law.

NOTE: This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.

About Us

WHO WE ARE?

HABIT stands for Hospitality, Attitude, Be Your Best, Integrity and Teamwork. At the Habit Burger Grill, our people make the difference, which is why since 1969, we’ve prided ourselves on being a people-first culture where each of us are celebrated for bringing our own unique flavor to the table. Our mission is to foster an environment where everyone feels like they are part of The Habit Family through One Habit, One Heart.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tenderloin beef, grilled chicken and sushi-grade Ahi tuna cooked over an open flame. In addition, it features fresh-cut salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines.

The Habit Burger Grill has instituted a COVID-19 vaccination requirement for health and safety reasons. The Habit Burger Grill requires that corporate employees be fully vaccinated against COVID-19 and be able to show proof of vaccination upon starting with the company as a condition of employment, subject to reasonable accommodation as required by law.