Ascent Social Media & Content Creator

Within our Denver corporate headquarters, we are seeking a Social Media & Content Creator to help develop and activate content marketing strategies to engage and convert our target consumer. Ascent launched in 2016 with the mission to naturally improve athletic performance and in the last 5 years, Ascent has grown to be a best-in-class sports nutrition brand known for their clean products and partnerships with top athletes. As The Official Sponsor of Hard Work®, Ascent is looking to grow their marketing team to deliver smart and efficient marketing across their social & email platforms. Ascent is a wholly owned subsidiary of Leprino Foods Company, the world’s largest producer of mozzarella cheese.

At Ascent Protein, starting compensation for this role typically ranges between $62,000 and $73,000. This position has an annual target bonus of 5%.

• The Social Media & Content Creator will plan, develop & activate content strategies to effectively reach our audience and achieve marketing goals
• You will work across all levels and departments of our organization to collaborate on unique ideas to communicate our PODs to our audience
• You will work closely with the Associate Director of Marketing and partner with our digital marketing agency to develop compelling content marketing campaigns throughout the year.
  
  

Social Media:

• Plan, manage, create & deploy Ascent’s social media content across all organic platforms.
• Grow following & engagement on all existing platforms
• We ask you to be our social media expert and strategically expand our presence and content onto platforms that are relevant to our audience such as TikTok, Pinterest, etc.
• Develop and maintain key performance metrics with a focus on efficiency and best performing posts.
  
  

Athletes & Influencers:

• Work with key Ascent athletes, influencers, and partners to plan and drive unique activations, awareness, and engagement across social, PR & in-person activations
• Grow our influencer marketing program to generate UGC that can be re-purposed across new & existing social media platforms
• Manage influencer marketing and sports marketing agencies and assist the Associate Director of Marketing in all athlete management and timely communication of upcoming product launches.
• Develop and maintain metrics on Influencer program, measuring impact and reach
  
  

Email Marketing:

• Lead and manage the email marketing program, design & write relevant content, and optimize email marketing campaigns to drive engagement and conversion
• Plan, develop, and maintain automated email campaigns to consistently interact with both consumers and wholesalers
• Establish, meet and exceed KPIs, driving engagement & repeat with consumers & wholesalers
• A/B test emails to determine best performing emails and optimize based on results
  
  

Retail & Gyms Team Support:

• Partner with our retail & gym teams to drive creative storytelling that strengthens key retail & wholesaler relationships as well as creating unique and engaging content for larger gym chains such as Orange Theory Fitness.
• Partner with our gym sales team to align on messaging for any new promotion or product launches.
  
  

You Have At Least (Required Qualifications):

• Bachelor’s Degree in a Graphic Design, Marketing, Communications, or similar subject area.
• Experience using content and layout design tools (such as InDesign).
• Three years of experience in managing and developing content for social media, email campaigns, blogs, and brand storytelling.
• The ability to provide examples of previous design/development work and social media community growth.
• A passion for social media to include staying on top of social media trends and emerging platforms.
• The ability to pass a 90-day hair and follicle drug test (Leprino Foods, a federal supplier, tests for marijuana regardless of CO state laws).
  
  We Hope You Also Have (Preferred Qualifications):
  
  • Four years of experience in social media content creation, marketing, and/or communications.
  • A passion for and experience in the sports nutrition, competition, and fitness industries (Orange Theory Fitness, CrossFit, etc.)
    
    
  Leprino Foods embraces diversity and equal opportunity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. The more inclusive we are, the better our work will be.
  
  Offering You In Return:
  
  A chance to be part of a global team of individuals passionate about producing and delivering high-quality products that help feed and nourish families around the world. Leprino Foods could not be where it is today without our incredible employees. That is why we share in our success together by rewarding you for your hard work. Hiring great people who are in it for the long run is our goal. Through competitive salaries and bonuses, life, medical/dental/vision coverage, voluntary benefits, employee assistance programs, wellness incentives, tuition assistance, vacation, nine paid holidays, sick time, paid parental leave, annual merit increases, as well as the LFC Profit-Sharing & 401(k) plan. Your impact will be noticed and rewarded, as you seek to further our company, our customers, and one another.
  
  Our Story:
  
  Ascent® was created to naturally improve athletic performance and is The Official Sponsor of Hard Work®. Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to their high-quality standards and offering products with straight-forward ingredients and nothing artificial. Aligning with the admirable qualities in the athletes that Ascent serves - going the extra mile, completing an extra set and never backing down from a challenge, Ascent pushes for high-quality results, knowing they do not come without hard work. Supported by our parent company Leprino Foods, Ascent will be focused on establishing a lasting brand to help athletes of all levels achieve their goals. Will you join us on our journey?