Sr. Account Executive, Digital Strategy

About The Job

Zeno Silicon Valley is looking for a visual and digital storyteller to join our growing digital team. The ideal candidate should have a mix of social media, analytics, content marketing experience and a passion to learn. This storyteller will be responsible for executing the day-to-day execution of client programs with a focus on brand storytelling on social media channels.

As the content lead, you’ll be responsible for articulating stories, creative concepts for brand digital channels based on target audience, brand positioning/category, and social best practices. This will include copywriting and communicating creative ideas to the design team. This candidate should be a strong writer, with a deep knowledge of creative best practices across platforms and channels.

You’ll play a role in executing content programs on various channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube. You’ll also play a significant role in supporting influencer marketing campaigns, both paid and organic. Finally, we are also looking for a candidate who is data-driven minded and likes getting in the weeds ondata (primarily Brandwatch) to uncover trending topics for content marketing purposes.

Additionally, this role will be client-facing and should have experience interfacing with clients in-person, on calls, and via email. We are looking for a candidate who is detail-oriented and good at helping a team stay on track with deliverables. You better like to read and consume content and trends.

Most importantly, we are looking for someone who is eager and ambitious. The digital practice within Zeno Silicon Valley is a fast-paced team with an abundance of opportunities to work on some of the world’s most innovative brands. This candidate should be excited to jump into the trenches with us.

This Person Must

Be hungry: Show you want to be here and give 100% every day.

Be a self-starter: Love taking on new challenges and learning new things.

Be resourceful. The ability to find quick and clever ways to overcome challenges and get answers.

Be a strong copywriter : Writing headlines, social copy, and paid ads that drive action.

Be detail-oriented : Live for the details and stay on top of deadlines.

Be a team player : Be collaborative and solution-oriented; willing to raise your hand.

Be willing to have fun : We love what we do, and who we do it with - and hope you will, too

About You

• Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to a disability or sincerely held religious belief or an exception required under applicable law
• At least 3 years of experience in social media or content marketing
• Minimum of bachelor’s degree in journalism, PR, marketing, or other related
• Strong understanding of data and how it can be used to create content
• Experience with promoting social media content on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube
• Stellar copywriting skills, including experience writing social ad copy for brands
• Excellent time management skills and highly organized, with experience working simultaneously on multiple clients and projects
• Extremely comfortable with Microsoft Office applications, especially PowerPoint
  

Pluses

• Proficiency in Photoshop, Premiere, After Effects, Canva, animation and motion graphics
• Certification in Facebook Blueprint, Twitter Flight School and Google Analytics
• Social media management tools like Sprout, Sprinklr, HubSpot, Hootsuite, Salesforce and Khoros
• Experience with Streamyard
• Proficiency in using social intelligence platforms like Brandwatch, Audiense and Traackr
• Proficiency in Google Analytics and various ad platforms
• SEO and content marketing platforms (BrightEdge, Moz Pro, SEMRush)
• Experience with cross-channel integration
• Proficiency in Google Tag Manager or Google Data Studio
  

About Us

Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year and 2021 PRWeek Agency of the Year. We are honored to be a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

About Our Benefits

Healthy, happy employees make Zeno better so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health and other support services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to support activities in your personal life that bring you joy and keep you healthy.