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Posted April 30, 2022
Warner Bros. Games San Francisco

Senior Analyst, UA - Mobile Influencer Marketing

Warner Bros. Games San Francisco
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Company Overview

WarnerMedia showcases some of the most iconic and cherished entertainment, news and sports brands in the world, but we are much more than that. WarnerMedia is truly where art meets science. Our combination of cutting-edge technology and an unrivaled commitment to groundbreaking storytelling builds a sense of community and meaningful connection that is shaping the future of media. We create rewarding opportunities across our entire family of brands, while championing a spirit of inclusion, innovation, self-development and support. Join WarnerMedia as we think big, live true and make the stories that move the world.

At Warner Bros. Games San Francisco we are bringing to life some of the world’s most iconic characters, stories, and universes. Come help us build a world-class studio and take leading entertainment franchises to 1.2 billion mobile gamers. We are committed to creating fun and engaging games for our fans and are positioning ourselves to be a top player in mobile.

The Job

WB Games' Digital Publishing team is recruiting an Sr. Analyst, UA – Mobile Influencer Marketing. This person will work within the Performance Marketing team, in collaboration with the Influencer Relations team, and will be responsible for coordinating across those teams to track the results of multi-million dollar UA influencer campaigns and manage internal legal and contracting processes for the WB Games influencer program. The ideal candidate should have an understanding of UA measurement, a solid grasp of the influencer marketing landscape, knowledge of the free-to-play games space, must be a team player.

The Daily

  • Measurement: Partner with analysts, and data science teams to measure the impact of influencer campaigns. Quantify the results and measure against forecasts.
  • Reporting: Drive initiatives to consolidate analytics and KPI reporting across the business, globally.
  • Forecasting: Work with internal teams to document benchmark KPIs and maintain realistic expectations for the organization.
  • Internal Operations: Understanding and ability to manage internal legal and finance processes and logistics for influencer and agency contracts, FTC disclosures, etc
  • Campaign Planning: Develop UA driven tactics that drive game installs and interest in collaboration with Influencer Relations team.

The Essentials

  • 3+ years of experience working in mobile games, User Acquisition and/or Influencer Marketing, across diverse portfolio of apps, games and/or marketing channels, and an established history of unlocking performance through testing and measurement.
  • Experience working on top 25 grossing mobile apps and/or top selling console titles.
  • Experience with strategic planning and with forecasting and articulating business outcomes.
  • Expertise with BI tools like Looker
  • Extensive experience with User Acquistion measurement tools
  • Strong understanding of free-to-play business model, understanding of player LTV, ARPU curves, and relationship with CPI
  • Clear understanding of influencer platform algorithms
  • Strong knowledge of YouTube and Twitch content creators and pricing

The Perks

  • Exclusive WarnerMedia events and advance screenings
  • Paid time off every year to volunteer for eligible employees
  • Access to well-being tools, resources, and freebies
  • Access to in-house learning and development resources
  • Part of the WarnerMedia family of powerhouse brands

WarnerMedia embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].