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Posted May 02, 2022
Meta

Paid Social Media Manager, VR Studios, Reality Labs

Meta
Burlingame, CA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

We are seeking a Paid Social Marketing Manager to join the VR Studios marketing team to drive outbound marketing strategy and optimize marketing performance across paid social channels. This person will focus on marketing executions for virtual reality games and experiences and collaborate closely with ad tech, decision science, comms planning, product marketing, research, ecommerce, and creative teams. Specifically, this person will drive strategy and execution for Reality Labs’ newest VR organization focused on owned studios (e.g.: Beat Games, Ready at Dawn, Population One) and first party experiences (e.g.: Horizon Worlds). This person has experience with full funnel paid social planning and execution, is data driven, biased towards action and thrives in a fast-paced unstructured environment. They will also have strong cross channel and/or integrated marketing experience and excellent problem solving and communication skills.

Paid Social Media Manager, VR Studios, Reality Labs Responsibilities:

  • Drive business outcomes tied to the virtual reality ecosystem like generating new users and engaging existing users
  • Develop and drive optimization programs to increase performance across the full marketing funnel including awareness, conversions
  • Partner with Ad Tech team to evolve tracking and targeting infrastructure for campaign execution and measurement purposes
  • Drive experimentation across key optimization levers e.g. creative, promotion, bid strategy, landing page, channel
  • Brainstorm and identify new optimization and growth opportunities across paid social channels by leveraging campaign data and analysis
  • Use tools like excel, tableau, dashboards to analyze data, move fast and work efficiently at scale
  • Collaborate with decision science on lift measurement, attribution model, media mix model requirements and enhancements
  • Identify budget optimization strategies using attribution data and media mix models developed by Decision Science. Work with the media planning team and agency partners to incorporate holistic media strategy
  • Partner closely with cross-functional teams across all workstreams to influence and align on optimization efforts. Cross-functional teams include: product marketing, decision science, comms planning, social and influencer, media agency, e-commerce, retail, research & analytics and creative

Minimum Qualifications:

  • BA/BS degree
  • 6+ years experience in paid social marketing
  • Experience building and evolving Ad Tech solutions in partnership with technical teams e.g. data layer implementation, multi-platform event tagging, 1st party audience building
  • Experience in experimentation, A/B testing, analyzing data sets, and interpreting them to make business decisions
  • Experience working with cross functional teams
  • Experience defining and managing projects amid ambiguity
  • Experience in a fast-paced entrepreneurial, unstructured environment

Preferred Qualifications:

  • Experience in the virtual reality, augmented reality, consumer hardware, ecommerce, or gaming space
  • Multi-channel marketing experience

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].