Social Media Copywriter - Advertising

Leave the mundane behind!

Pathfinders is a forward-thinking, dynamic place to work with a culture defined by positioning our people as our most important asset. We want you to have a career here, and we will invest in you to make that happen. Founded with this philosophy in mind over 40 years ago, there’s never been a dull moment. We've experienced continued growth and success through the connections we've made, the relationships we've built, and the clients we serve as a team.

Get to know us at: www.pathfind.com

We are currently seeking an experienced Social Media Copywriter. This is a full-time permanent position with our agency located in Mishawaka, IN and is 100% remote eligible. A Social Media Copywriter at Pathfinders will be responsible for writing copy for brands across a variety of digital and social mediums. They will draw from different skillsets and passions to put themselves in the shoes of the target audience. From beauty and health to automotive and consumer packaged goods, you’d be helping our clients move their businesses forward.

You are imaginative, creative, and aware of structure and flow. You are a social-native, born with a phone in hand and a passion for all things social media related. The most successful Social Media Copywriter will have the ability to self-edit and be adept at rationalizing every word and presenting that rationale internally and externally.

What You Will Do, In Greater Detail

• Partners with designers, social media strategists and clients to create compelling social content
• Interpret project briefs to develop and produce various copy approaches
• Research and understand clients’ needs and target audiences via interviews with SMEs, online search, and in-person meetings
• Write original copy for a range of digital and social media marketing communications such as YouTube, Instagram, Twitter, Facebook, and the like.
• Edit copy for clarity, brevity, logic, and grammar, but understand when it makes sense to push those boundaries and write for the brand voice.
• Accept feedback well and pivot into new creative choices
• Develop and manage an editorial calendar
• Support in developing influencer strategies and potential for management of influencer relationships
• Develop rationale and present copy internally and externally
• Collaborate with colleagues from concept to completion
• Deliver all copy per the agreed-upon timelines
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Maintain up-to-date knowledge of communication and client-related industry trends in digital and social channels
• Thrive in a fast-paced, collaborative environment with a high-volume workload
  

What we’d like to see in a strong candidate:

• Bachelor’s degree in liberal arts or another related field
• 4-6+ years of proven experience as a social content creator; experience working for a marketing agency, or in-house marketing team is preferred and highly valued
• Demonstrated ability to work independently and with a team of diverse personalities
• Demonstrated ability to direct/manage multiple projects with conflicting priorities
• Adept at self-editing, ensuring rare spelling and grammar mistakes
• Experience in the Beauty and Health & Wellness industries is a plus
• Experience in community management and influencer management a plus
• Proficient understanding of the Adobe Suite (InDesign, etc.) and the Microsoft Office Suite (PowerPoint, Word, etc.)
• High ability to vary voice, style, and tone of copy based on product and audience
• Phenomenal understanding of written sentences and paragraphs in work-related documents
• Exceptional ability to communicate information and ideas in writing and in speaking so others will understand
• High ability to observe, receive, and otherwise obtain information from all relevant sources
• Exceptional ability to develop constructive and cooperative working relationships with others
• Advanced ability to develop specific goals and plans to prioritize, organize, and accomplish assigned work
• High level self-motivation, commitment, and determination
• Excellent public speaking skills for an internal or external audience
• ability to work under pressure and deliver on tight deadlines
• Exemplary knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
• Exceptional understanding of digital and social platforms, and an understanding of hashtag strategies and fluency in emoji.
• Tremendous attention to detail
• Outstanding critical thinking, patience and concentration skills.
• First-rate understanding of advertising and design principles
  

What's in it for you? Lots of good stuff! We offer a very competitive salary, commensurate with experience. In addition, our employees are given bonus opportunities, paid vacation, 10 paid holidays, health, vision, dental, life and short-term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, profit sharing, and relocation assistance.

Pathfinders creates and executes comprehensive, multi-channel plans that touch all target audiences. With innovative approaches to branding, advertising and strategic challenges, we craft high-impact solutions that lead businesses to long-term success.

Our approach employs unique methods of evaluating the landscape of competition, challenges and potential opportunity. We then plan both traditional and experimental means of seizing that opportunity and overcoming the existing hurdles.

Pathfinders believes that diversity is an advantage and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.