Influencer and Public Relations Marketing Manager

About Nisolo

Nisolo is a sustainable fashion e-commerce brand made up of smart, creative, and thoughtful people who are passionate about using their work as a force for good. We are working together to grow a household name brand and push the fashion industry in a more sustainable direction

About The Role

The Influencer Marketing Manager will play a critical role in the brand's continued growth through customer acquisition and brand development on social media.The ideal candidate is driven, thinks creatively, and plans strategically.

About You

• You are an organized self-starter and entrepreneurial in nature that thinks strategically in a high-growth environment.
• You think BIG and aren't afraid to work outside of your comfort zone to build relationships and go after key partnerships.
• You think one step ahead, anticipating feedback and requests that efficiently move projects forward.
• You are crazy attentive to detail and can manage a tight deadline in a hands-off environment.
• You love to think outside of the box and jump on the chance to brainstorm with other teams.
• You are not afraid to execute at a tactical level. There is no task too small or too big for you.
• You enjoy mixing right-brain creativity with left-brain analytics to help find opportunities and turn them into revenue positive deals.
• You're an experienced negotiator who is always focused on positive ROI.
• You're comfortable hitting traffic and revenue goals, and enjoy the process and hustle needed to hit those goals.
• You're a team player who can communicate clearly and collaborate cross-functionally within a growing organization.
• You respond positively to constructive feedback and adapt quickly, while also being comfortable providing feedback to leaders and teammates.
• You are a resourceful and proactive learner when you are less familiar with a particular challenge.
• You're humble, hungry, and smart (in that order). You know what you're good at while continually striving to improve and grow in all areas.
• You are motivated, at least in part, by a commitment to social impact in your daily work. You love fashion and keeping up with trends in the industry, with a curiosity for slow and ethical fashion.
• You understand that having fun with what you do is part of the job!
  
  

Responsibilities

Influencer Marketing

• Develop and implement influencer marketing strategy - across macro, mid-tier and nano - establishing and nurturing long-term partnerships through organic and sponsored content to drive measurable results.
• Find brand relevant influencers from Instagram, Tiktok, Youtube, and other relative social media platforms.
• Manage macro influencer partnerships directly - serving as the brand connection point to build strong + deep relationships with our ambassadors on a personal level - leading outreach, negotiation, contracting all the way through to kick-off.
• Harness storytelling to leverage influencers to connect to brand objectives and consumer needs. Review creators' content and optimize their traffic's sales funnels.
• Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
• Perform competitive analysis, industry research, and continually assess best practices and KPIs
• Monitor, track and share new digital and social trends, tools and platforms that connect with brand strategies
  
  

Public Relations:

• Lead public relations strategy to generate exposure in mainstream media, including national and local outlets, targeting business and consumer press across all channels.
• Manage and collaborate with PR Agency to develop and execute seasonal and monthly fashion pitches aligned with pre-determined product stories that build heightened buzz around new collections, new collaborations, and hero item stories year-over-year.
• Track press mentions weekly and facilitate high-impact editor testimonials for use in marketing channels.
• Partner with cross-functional Marketing, Paid Media, Social Media, Creative, Retail, Merchandising, Design, and Strategy teams to build a full 360 approach for new product launches & brand impact initiatives.
• Keep a pulse on evolving fashion industry trends; leverage the digital landscape to test and maximize direct response editorial content, driving a clear ROI and positive SEO.
  
  

Skills & Qualifications

• 4-5 Years of Influencer and / or a combo of Public Relations Marketing experience, with apparel / footwear experience being a plus, agency experience is a plus
• Understand the influencer and PR landscape, their social platforms/editorial content creation patterns and their work within the footwear / apparel industry
• Detailed oriented, self-starter who is highly motivated and can think creatively to approach an opportunity
• Thrives in an entrepreneurial environment
• Excellent oral and written communications skills
• Experience using Grin or similar platforms
• Experience using ecommerce analytics and platforms such as Google Analytics and Shopify
• Strong organizational and interpersonal skills
• Superb time management skills and ability to work in a high-paced work environment
• Proven track record driving results
• Personal interest in the sustainable fashion / footwear industry is a plus