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Posted May 02, 2022
The Last Layer

Public Relations Account Coordinator

The Last Layer
United States Remote ⚠ [Archived] No Longer Accepting Applicants

About Us:

The Last Layer is a PR agency with a content development arm, that has built its client base entirely off referrals for the past 11 years. We are a small but mighty team of holistic and strategically creative brand builders that grow and transform brands that win the respect, trust and genuine loyalty of their consumers. Since 2011, we have served a long list of industry-leading brands within the lifestyle, modern parenting, F&B and wellness sectors. We build on each of our clients’ brand foundations with gut, intention, tenacity and grit to add the finishing touch to their brand experience.

About You:

  • You are a hardworking, detail-oriented self-starter and strategic thinker, who wants to join a growing team!
  • You are a great writer, have 1-2 years of agency experience, editorial and influencer contacts.
  • If you are looking to join a team where no one day is the same, flex your creative side and operate in a quick and high-pressured environment this job is for you!
  • Position Overview
  • This role provides comprehensive client and team support. The position requires an individual who knows how to take initiative and also when to ask for guidance or clarification to avoid error, who is a clear and confident communicator, a natural problem solver, someone who enjoys doing research and who takes tremendous ownership and pride in their work.

As a PR Coordinator at The Last Layer, you will be responsible for:

Client & Internal Team Support:

  • Serve as Client Support on multiple clients by actively participating in client meetings (including drafting external call agendas and recaps while taking internal notes), ideating for client launches, brainstorming creative pitch ideas and brand building opportunities for clients
  • Build and maintain editorial and influencer contact lists
  • Draft compelling and concise media pitches
  • Responsible for general knowledge of all agency clients, including launches and activation schedules
  • Conduct daily media monitoring and clippings of client press placements
  • Spearhead monthly client reporting
  • Organize and maintain client product trackers

Media & Influencer Relations

  • Maintain and grow key media relationships in the parenting, wellness, CPG, business and lifestyle verticals across publications, websites, reviewers, podcasters, influencers, affiliates and other media partners platforms
  • Maintain an always-on approach to media relations with a focus on driving consumer PR stories around product news, gift guides and seasonal story ideas

Writing

  • Draft concise, compelling and relevant pitches
  • Support drafting/editing client assets as needed

The Ideal Candidate Will Have:

  • Project management skills through clear written and verbal communication client facing and internally.
  • Impeccable attention to detail with a problem-solving mentality
  • Extremely organized and able to execute multiple projects simultaneously in a high-pressure, fast-paced environment
  • Proactive ability to assert yourself when available to support other staff members
  • An uncanny ability to know what is going on in the industry and current news cycles while also having an interest in media trends and announcements
  • Have a growth mindset with a hunger to learn. The Last Layer always encourages and supports digital summits and professional growth opportunities
  • Operate with sensitivity to timing/deadlines
  • A people person who is skilled at building and nurturing relationships

Requirements:

  • Minimum of two years relevant job experience in PR or Communications
  • Past PR account management skills overseeing multiple clients
  • Strong media and influencer relationships
  • Strong writing skills, with experience in crafting persuasive pitches and descriptive copy
  • Strong organization and research skills
  • Experience with media monitoring and database tools such as muckrack
  • Stellar interpersonal skills
  • Associate’s or Bachelor’s degree or equivalent certification

The Last Layer offers:

  • Excellent insurance (health, dental and vision)
  • Simple IRA - A matching contribution equal to 100% of your the elective deferrals, up to a limit of 3% of your compensation for the calendar year.
  • Flexibility to work remotely
  • Unlimited Paid Time Off
  • Flex Friday
  • Bonus Incentives, team retreats, quarterly activations + many more perks

***We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***

Other information

Unfortunately, due to the high volume of applications we receive it is not possible to respond directly to all applicants, only to those whose candidacy is being pursued. Thank you.