Senior Manager Social Media
INTOUCH GROUP is a full-service network, providing a diverse suite of capabilities for our clients, including creative services, media buying, enterprise solutions and data analytics.
At Intouch, we offer innovative solutions to life science companies that want to connect with consumers, healthcare professionals and payers. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
The Intouch affiliates within the Intouch Group network include: Intouch Solutions, Intouch Proto, Intouch Seven, Intouch Oxygen, Intouch International, Intouch B2D, Intouch Media, Intouch Analytics, Intouch Market Access and Intouch MedComm.
Senior Manager, Social Media Job Duties:
The Senior Manager, Social Media will lead strategic development and tactical initiatives for a portfolio of business, serving as social media counsel to account staff and external clients.
Internally, the role works on team planning and growth, internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption, making it a core competency of the organization. Externally, this role is expected to serve as the primary subject matter expert and project owner for a portfolio of business, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharmaceutical industry.
The Social Media team is a subject matter expert group that works closely with clients and internal teams to enhance the agency and clients’ core competencies in social media, content creation and distribution, and customer engagement. The role also oversees social media analytics and reporting to ensure business KPIs/goals are met. Project oversight is a must to ensure delivery is on time, on budget and on target. The Senior Manager, Social Media has an intimate understanding of paid media and can communicate paid social planning recommendations to clients, providing granular tactical information at the platform level and illustrating how that information fits into a broader digital ecosystem.
This person also conducts social listening research, delving deep into disease areas to unearth insights, provide relevant observations and add data points. Social listening query oversight, data pulls and optimization are key. Another area of focus is the development of influencer relationship management programs that deal with the identification, analysis and curation of influencers within a particular patient population.
The Senior Manager, Social Media Role Requires:
- Bachelor’s degree (or equivalent education plus professional experience) required
- Approximately 5-8 years of related industry experience or consultative and agency experience; pharmaceutical experience a plus
- Applied experience in marketing and advertising, with expertise in digital strategy, media and technology
- Applied experience in social media and technology
- Knowledge of paid media and social listening
- Strong multitasker, problem-solving skills and ability to work in a team environment
- Strong client relations and business development skills
- Strategic skill and strong business acumen
- Ability to delegate and provide direction to others on the team
- Excellent interpersonal, presentation and writing skills
- Proven detail and organizational skills
- Proven ability to manage projects independently and collaboratively to successful completion
- Some travel required for client meetings, new business pitches and for periodic agency collaborative meetings
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