Influencer & Social Media Marketing Manager

About Us

We believe the right food can heal us. We harness the power of simple, clean, and responsible ingredients so that all people can get back to feeling human.

When we first realized we needed to “Get Back to Human,” we were in the same place a lot of people are today. We tried to live a “healthy” lifestyle — avoided junk food, exercised, read some labels — but we knew we could feel and perform better. Co-founders Jordan Brown, Jason Karp, and Jessica Karp experimented and researched the gut-brain connection, the causes of systemic inflammation, and the impact of certain foods and additives on our health, immunity, and performance. When all was said and done, the answer was pretty clear: replacing weird, industrial ingredients with simple, healthier ones was the key to thriving, not just surviving. Together, they set out to create a food brand that brought to life their newfound passion and human-centric philosophy.

Today, Hu makes a variety of delicious snacks and confections, including our award-winning dark chocolate bars, chocolate-covered nuts and fruit, and grain-free crackers and cookies. We aim to be a brand that leads with taste and nutrition, while balancing that ambition with a human-centric focus on purpose, sustainability, and ethical sourcing. We’re on a journey to get all people back to feeling human.

About the Role

Hu is looking for a chocolate-loving Influencer & Social Media Marketing Manager who will be responsible for supporting all aspects of Hu Kitchen’s social media/influencer program. This creative role requires vast industry knowledge, a passion for quick growth, and dedication to engaging with the full Hu Kitchen online community of passionate eaters! The primary focus of this role is to build and strengthen our online community, influencer relationships, and brand connections across all online channels (Facebook, Instagram, YouTube, Pinterest, Twitter, TikTok, Snapchat, etc) via strategy development and execution.

The Influencer/Social Media Manager is responsible for the brand’s overarching social media strategy. This role requires strategic planning and execution of major social campaigns & new product launches. It also requires a major commitment to providing creative content on a consistent basis. This role works especially close with the Brand Manager & Vice President of Marketing & eCommerce. This position is remote and reports to the Brand Manager.

Responsibilities:

• Regularly discover and reach out to new and existing influencers who create content aligned with the Hu Kitchen mission, brand, and lifestyle (via brand ambassador program and influencer agency).
• Cultivate strong relationships with influencers, brand ambassadors, and fans through consistent communication and engagement – you’re the key to helping make them our biggest brand fans! The objective: keep people invested in Hu Kitchen / the brand through creative seeding, partnerships, and establishing strong relationships.
• Be a role model of Hu Kitchen’s culture and core values of Humanity, Hunger, Hustle, and Humility.
• Support the Marketing team in brainstorming creative campaign ideas and disruptive “ways to win” in the social / influencer space.
• Develop the influencer strategy related to the planning and execution of product launches, major marketing campaigns, retail launches, and experiential brand events.
• Responsible for the strategic integration, and execution related to the overarching social / influencer program.
• Develop copy and creative briefs for all collateral associated with all social / influencer-focused marketing campaigns (omnichannel), creative mailings, and events.
• Maintain a pulse on marketing and influencer-focused trends and campaigns across the wellness and beauty industries. Use these insights to bring unique and original ideas to the table during strategy development and execution.
• Assist with budget forecasting and tracking related to the execution of the social / influencer program and influencer-facing projects.
• Analyze marketing data as needed for campaign performance, providing learnings.
• Responsible for managing all social / influencer-focused campaign project timelines.
• Support and execute unique monthly product seedings to new and existing influencers and brand ambassadors. This includes: Managing and tracking all outbound seedings and influencer content ROI through the Tribe Dynamics platform.
• Generate monthly reporting and recapping of influencer seeding program initiatives.
• Manage influencer budget and work closely with the Category Growth Manager on influencer gifting forecast.
• When required, work cross-functionally with the operations team and eCommerce team to ensure specialty boxes can be made salable on the website.
• Manage press strategy in coordination with Marketing efforts to secure any long-lead product placement or feature stories via an outside agency.
• Develop overarching social media strategy and growth objectives across all channels.
• Maintain a fair, balanced level of exposure on social channels across key brand content pillars, inclusive of retailers, influencers, UGC, branded content, education, recipes, etc.
• Serve as brand social lead, developing and executing best-in-class social programs in alignment with key stakeholders, cross-functional partners, and retail team.
• Stay up to date on new social media tools, best practices, competitive activity, and other social media leaders to bring early adopter trends to Hu Kitchen.
• Be a force of proposal within the brand to go after high-potential opportunities.
• Develop standards and best practices within social media to inform and scale across all social channels.

About You

Are you an entrepreneurial problem-solver? With a love of chocolate bordering on the dangerous? Then Hu would be honored to have your help.

Who you are:

• Bachelors’ degree in marketing or related field; CPG experience highly valued.
• You have 4+ years of professional experience focused on social media marketing, PR, and influencer marketing.
• Someone with a “Yes and…” approach to new ideas and campaigns.
• Someone who enjoys building authentic, organic relationships – and works hard behind the scenes to maintain them.
• You are passionate and have your finger on the pulse of what’s trending, knowledge of trends in digital media (social, influencer, content, video, mobile)
• You are highly engaged in and active on social media
• You are a creative and innovative thinker, organized, detail-oriented, team player, and solution-oriented with strong written and verbal communication skills
• Strong understanding of omnichannel marketing strategies
• You have excellent time management and project management skills

Why should you work for Hu:

Incredible benefits:

• Competitive pay based on the work you do and the value you add. Not where you live, or your previous salary.
• 401k with a company match.
• Incredible Healthcare coverage for you and your family. (We even have one plan that is 100% paid for)
• Summer Fridays!
• Generous PTO policy, plus extra time when you volunteer.
• Learning & Development yearly stipend.
• We work remotely, but have all company retreats in super fun locations.
• We love our little Humans. That’s why new parents get 12 weeks of parental leave.
• Free chocolate!

Our Culture

• Diversity, Equity and Inclusion is important to us. Our incredible employees lead our DEI Council.
• Employee Volunteer Program – giving back is what makes us Human. We partner with incredible organizations to give opportunities to our employees to give back.
• We are big proponents of Humility (it’s one of our Values). At Hu, we foster a feedback orientated environment
• We are a small team (but growing) – you can help shape our culture! You also see how your work moves the needle. Your contributions are recognized, rewarded and above all, valued.
• We are a small but fast moving company and the growth opportunities are endless!

Our Mission:

We obsessively vet every ingredient to unite unbeatable taste with unmatched simplicity. We go beyond what is easy and expected to ensure that our products and our practices are ethical and put humanity first. We help people Get Back to Human.

Our Values:

• Humanity – We use our company to create positive impact for our fellow humans from growers to eaters, from bean to bar, from our communities to our world at every possible point.
• Hunger – We have an insatiable hunger to make the best possible products and to keep making them better. We craft food that no one else can because we never sacrifice taste or our ingredient guardrails.
• Hustle – We celebrate willingness to work both hard and smart, acting entrepreneurially with perseverance, tenacity, and ingenuity.
• Humility – We face both our successes and setbacks with a mindset of growth, constantly questioning, learning from and evolving past convictions.

Equal Opportunity Employment

As Hu’s first value states, we use our company to create positive impact for all humans. We seek to recruit and include people with a diversity of abilities, backgrounds, and cultures to better serve our diverse community of customers.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.