Senior Vice President of Brand Marketing

Who We Are

If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!

WHY WE NEED YOU

Hydrow is changing the way the world thinks about wellness. We are seeking a Senior Vice President, Brand Marketing to lead our brand marketing efforts to spread the word about what an amazing workout rowing is and how Hydrow is the best possible option. This person will oversee, in conjunction with performance marketing, the brand proposition and messaging, market and competitive research, brand creative, in addition to our PR, events and social teams.

We are seeking a strategic marketing disruptor who can get things done. Our ideal candidate will be an entrepreneurial innovator with a solid brand marketing background and a proven record of building brands - you have built profitable businesses and have run fully integrated marketing campaigns leveraging social media, traditional media, influencer marketing and PR. You are able to pull together cross functional teams and have successfully redefined categories and embraced technological innovations. You are a powerhouse leader with the ability to teach, motivate and lead a strong marketing team. You are agile, collaborative, confident and driven but also have the humility to listen to the customer and others around you before making decisions.

IN THIS ROLE, YOU WILL ACCOMPLISH

CREATE: Build new pathways to reach our consumers in a constantly evolving connected fitness landscape. You will create and evolve marketing for an up and coming brand that is looking to innovate how they reach and respond to consumers. Across a broad spectrum of marketing channels, in alignment with unique program, services, and special event types, you will lead a cross-functional team in implementing traditional marketing (PR, communications, print, local media and events) and digital marketing campaigns. In leading all brand work, you will create and maintain consistency across all communication initiatives throughout the customer journey from interest through to evangelism.

DEVELOP: You will create and develop campaigns and strategies for customer acquisition and re-engagement. You will oversee the creation and implementation of your campaigns’ creative output by both internal partners and external agencies, where appropriate. You will provide oversight of all activation elements including social, PR, media, influencer marketing and creative.

ANALYZE AND COMPETE: All market research, competitive analysis, and P&L will be overseen by you. Managing a high performing, cross-functional marketing team including: creative, content, analytics/research and communications, you will be a cross-functional leader to sales, engagement, and product to grow the Hydrow brand in multiple mediums. In close partnership, with performance marketing, you will use your expertise in the customer journey to navigate the complex and rapidly evolving media landscape that our customers live in. You will work and communicate in an environment with senior leadership, presenting and strategizing at a high level.

Who You Are

CRITICAL THINKING AND ANALYSIS: You are comfortable and familiar with collecting and analyzing P&L and competitive market data. With a data driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement. You are confident in creating and presenting solutions to high level management.

COACHING AND MENTORING: You are able to assess and understand the abilities of your team to properly support, guide, and lead by example. You thrive in being a people leader and developing team talent to grow skill sets and utilizing skills as you take the time to get to your team’s strengths and white spaces.

COLLABORATION: You demonstrate success in working across functions and bringing together different teams to work together effectively. You are comfortable developing relationships with multiple internal teams and external partners and making that a key part of your job function.

MANAGEMENT: You show an ability to take ownership and accountability over your team and your work. Supporting and advising your team, you are an effective leader and communicator, adapting to your team's needs and creating clear goals and vision based on company direction and priorities.

How We Work

Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.

Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction

Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together.

Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

• COVID-19 Vaccination Policy: Hydrow requires anyone working onsite to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is requested, reviewed, and approved.
  

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