Global Sports Marketing Specialist - LA

Description & Requirements

who we  are 

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. 

About This  Team 

The Global Sports Marketing Specialist, yoga + train will be responsible for developing and maintaining relationships with best-in-class global talent aligned with our brand purpose, vision, and strategy for the disciplines. This role is crucial to the execution and relationship management of our top tier yoga & train relationships ensuring our ambassadors satisfy all elements of their contract resulting in a mutually beneficial relationship where talent feel supported.

This person will be responsible for driving the train + yoga strategy through relationship development and integration into key moments across the organization. If this job is successful, lululemon will be recognized globally as a brand with yoga at our core standing for excellence in the caliber of human we partner with across all of our relationship tiers. We will show up as a brand authentically on the pulse of wellness worldwide pushing the conversation of what yoga is, who it’s for and why we believe in it as a tool for social change.

a day in the life:  what you’ll do 

• Create marketing plans for our top tier relationships in yoga + train alongside the Ambassador.
• Manage contractual obligations and integration into events + experiences across the organization.
• Develop pipeline and collaborate with key cities and local community to identify top talent in market.
• Collaborate and drive the yoga + train strategy through all decisions and relationship management.
• Develop, amplify and elevate our yoga + train talent through coaching, social, marketing, PR etc.
• Manage relationship between global sports marketing team and all internal event requests (DSL, membership etc.).
• Own all communication and correspondence with social media team to announce and amplify top tier ambassadors.
• Act as a liaison between our social impact program and our global ambassadors charitable affiliations / donations.
• Deliver on-boarding in partnership with our IDEA + personal development team for all global ambassadors annually.
• Host and coordinate experience for yoga + train ambassadors when at events + experiences on behalf of the brand.
• Co-create global marketing plan with top tier yoga + train ambassadors to amplify, elevate and deliver on their contract.
• Manage bi-weekly 1:1’s with all global yoga + train ambassadors and oversee their experience with the brand.
• Collaborate with in-market relationship team to establish strong pipeline and keep pulse Insights into Yoga + Train strategy for the brand.
• Work cross-functionally with brand creative + casting vision for future talent.
• Integration of talent into brand campaigns, events, experiences, internal moments, social content + more.
• Drive the strategy for how we hold yoga + train pillars and the relationships we are pursuing to live into the positioning.
• Empowers, elevates and demonstrates who and what we stand for in the category to our guest and community globally. 
  

Qualifications

• 3-5 years relationship management experience as well as proven expertise in the wellness industry.
• 200hr YTT required or equivalent. Bachelor’s degree preferred. Expertise in mindfulness, coaching + sports marketing a plus.
• Deep knowledge and reverence for the roots of yoga and an intimate understanding of the global yoga landscape to inform future trends while honouring its history.
• Strong pulse on who is relevant globally in the space of yoga.
• Experience working in fast-paced environments that require conflict resolution and negotiation.
• Experience in influencer marketing or ambassador programs.
• Experience in building strategic priorities, product elevation, brand marketing goals within the retail and/or wellness industry.
  

must haves 

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.