Vice President, Digital Marketing

Vice President, Digital Marketing- Los Angeles, CA

Why work at Outcast? Sure, there's our legacy — 24 years building the iconic brands that came out of Silicon Valley. Or you could say it's because of our "better agency" approach — fully integrating digital, communications, and creative to help support the entire lifecycle of a brand. Or maybe it's because shaping brands that shape the future is our mission (and yes, we’re aware of how big that sounds). But in the end, the very best reason we can give you to come work with us is because we aim to work with the best people, and to do it with purpose.

As a leading integrated marketing agency Outcast works with some of today’s most innovative clients to shape the future world. From technology to entertainment we collaborate with brands to bring their stories to life across earned, paid, owned, and social media channels. We believe in building an inclusive and collaborative environment that empowers our team members to create change through the work we do. Great ideas can come from anywhere and at Outcast yours could be the next to shape the future.

The Vice President of Digital Marketing will be a strategic lead and team coach on the digital team leading 1-2 of the agency's largest digital marketing accounts. Overseeing a multifunctional scope of paid media, social media, content creation, influencer marketing, analytics, and community management this leader will have a strong understanding of the full digital marketing space with the ability to lead a client to a high-impact strategy while operationalizing solutions with a cross-functional team.

Who You Are:

• A strategic leader - You understand digital marketing and can clearly translate it to clients
• A communicator - You can translate strategy to clients and clients needs to teams outputting your work in presentations, briefs, and conversation that delivers against client’s goals
• Operational mindset - You can translate strategy to execution leading a team along the process of bringing influencer partnerships to life (strategy, planning, negotiations, contracting, creative delivery, consumer launch, reporting)
• A mentor & coach - You love seeing others succeed and are motivated by the chance to build a team and develop their skill sets
• Organized and proactive - You understand the importance of details and proactively find solutions to strategic challenges
• Rooted in data and connected to culture - You understand the balance of a data-driven approach with a qualitative understanding of culture and trends helping you see what is to come, not just what has happened
• Lover of social media - You are up to take on TikTok trends, follow along with influencers, and know the ingredients that bring trends in social media to life
• A deep understanding of the influencer space - You understand how to build an influencer marketing strategy, operationalize it’s execution, and deliver against campaign KPIs
• People management - You have a proven track record of managing cross functional teams
• Agency & in-house understanding - You understand the process of staffing and new business at an agency while showing a proven track record of helping clients navigate strategy through their internal structures

What You’ll Do:

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Day-to-day responsibilities

• Account leadership - You will be the strategic team lead on 2-4 accounts focused on influencer and social media marketing
• Team leadership - You will manage and support the building of a team of 10+ people
• Strategic planning - You build and deliver influencer and social media marketing strategies to our clients
• New business - You lead the pitch process for new business that related to your subject matter expertise
• Clients - You own the relationship across digital marketing with the client delivering strategic insights and operational process to bring concepts to life

What You’ll Need:

• 12+ years of experience working within social media with a focus on influencer marketing (agency experience preferred)
• 6+ years of experience supervising individuals and teams
• 9+ years of project management experience
• Portfolio of successful digital marketing campaigns with the ability to clearly articulate the process and campaign results
• Fluency with owned/social media channels,, emerging platforms and technologies
• Experience and comfort with Microsoft Office programs (Word, Excel, Outlook & PowerPoint), Google Drive, Datorama, NetBase, and other analytics platforms are a plus.
• Experience working with marketing & communications executives, as well as presenting to groups and stakeholders
• Previous experience leading and/or integrating with cross-functional teams (creative, communications, advertising)

About Outcast

Who We Are: We're an integrated marketing agency specializing in digital, communications, and creative. We partner with some of the world’s most iconic businesses to tell the stories that push their brands forward. In short, we shape brands that shape the future. Founded in 1997, we have offices in San Francisco, New York City, Washington DC, Los Angeles, Seattle, and London.

Our Values: Live an inclusive culture; Stay curious, be flexible; Keep partnership at the center; Aim to outdo, Deliver excellence; Work with purpose, always

EEO Disclaimer: Outcast is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.