PR Specialist
Grounded in versatility and powered by a styling community, Express is a modern, multichannel apparel and accessories brand whose purpose is to Create Confidence & Inspire Self-Expression. Launched in 1980 with the idea that style, quality and value should all be found in one place, Express has been a part of some of the most important and culture-defining fashion trends. The Express Edit design philosophy ensures that the brand is always ‘of the now’ so people can get dressed for every day and any occasion knowing that Express can help them look the way they want to look and feel the way they want to feel.
The Company operates over 500 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app. Express, Inc. is comprised of the brands Express and UpWest, and is traded on the NYSE under the symbol EXPR. For more information, please visit www.express.com.
... Overview
The PR Specialist supports the Brand Connections team across all PR & Brand Partnership workstreams, including consumer and business press as well as talent & brand partnerships. This position can be fully remote.
Key Responsibilities
- Work with PR team, outside agencies, vendors and the internal cross functional teams to promote product news, business priorities, talent and brand partnerships
- Leads day to day communication with PR Agency and Brand Partners including creation of call agendas and recaps
- Gathers and shares internal materials for PR Agency including product, messaging hierarchy and brand updates
- Assist with talent partnerships and events including drafting of term sheets, relaying key info to internal stakeholders, liaison at talent photo shoots & events. Occasional travel required.
- Own brief creation and timelines for PR/Influencer Brand Campaigns & Special Projects/Events
- Route/approve all marketing materials leveraging talent/brand partners
- Assist PR Manager with business and consumer press initiatives, including executive communication, planning and review of all press materials and prep documents
- Establish and nurture key talent and influencer relationships, including talent agents, industry stakeholders and identify opportunities for brand growth and awareness
- Share fashion insights and regularly monitor industry news
- Submit creative tickets for Publicity Needs & Special Projects/Events
- Responsible for team admin duties including invoicing, billing tracker updates, media product orders
- Reviews weekly, quarterly and annual reporting and distributes to internal stakeholders
Required Experience & Qualifications
- Bachelor’s Degree with emphasis in public relations, journalism, marketing, and/or communications
- Minimum of 2-4 years’ PR agency experience, preferably with experience managing multiple projects in a corporate environment
Critical Skills & Attributes
- Proactive and positive attitude
- Attention to detail
- Organized and efficient
- Excellent time-management skills – ability to adhere to deadlines
- Strong proofreading skills – ability to catch typos in brand materials
- Self-starter who can work well independently and as part of a team
As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class. Express only hires individuals authorized for employment in the United States.
Notification to Agencies: Please note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.
