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Posted May 06, 2022
Inworld AI

Social & Community Marketing Lead

Inworld AI
Mountain View, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Inworld AI provides a developer platform for creating AI-powered intelligent virtual characters to populate immersive realities, including the metaverse, VR/AR, games, and virtual worlds. We are a team of experts that have pioneered conversational AI platforms and generative models at Google and DeepMind. Building truly intelligent virtual characters is challenging, and it takes a great deal of specialization. Our aim at Inworld AI is to perform the required heavy lifting. We want to enable partners and creators to leverage our platform to build and deploy virtual characters for a variety of use cases. Inworld AI is funded by Meta, Microsoft's venture fund M12, Bitkraft, Kleiner Perkins, CRV, and angels including founders of Oculus, Twitch, Riot Games, the Sandbox, Animoca Brands, and many more.

Your Impact

In this role, you will drive social and community marketing strategy, and oversee content and storytelling across Inworld AI social channels. You will partner with cross-functional teams to execute social and community programs, engage with developers and creators in AI/ML, VR, Web3, or gaming industries, and make a critical contribution to our business growth by shaping Inworld AI’s brand and community. If you’re passionate about AI, games, and the metaverse, this is a great opportunity to have a significant impact at one of the fastest growing AI/web3 start-ups out there.

Requirements

  • Bachelor’s degree in a relevant field such as marketing, communications, advertising, or business
  • 3+ years of social and community marketing experience
  • 5+ of professional marketing experience
  • Strong track record of developing and executing effective and creative social, influencer, and community marketing strategies, programs, and activities
  • Experience developing the product and brand storytelling for developer and creator audiences, preferably in a high-growth startup environment
  • Expertise in overseeing and managing social media presence across multiple platforms and community channels
  • Excellent communication and presentation skills
  • Strong thought leadership, problem-solving, and relationship-building skills
  • Experience with managing community and social channels for B2B SaaS and/or B2B2C products as well as an understanding of AI/ML, VR, Web3, or gaming industry is a plus

Responsibilities

  • Develop and lead social and community marketing strategy and programs to shape the Inworld AI brand across the business, developer, and creator channels maximizing relevant community engagement
  • Build, nurture and grow the community of developers and creators for games and Metaverse with a focus on virtual characters/digital avatars
  • Manage relationships with influencers such as developer advocates, designers and creators in AI, VR, web3, and games industries
  • Oversee our social media presence across all social channels including messaging, copy, social creative and content (video, animation, still imagery, audio, blog, etc.), editorial calendar, performance measurement, and reporting
  • Analysis of cultural, community, media and market trends to inform strategic and creative development for social and community content
  • Partner with cross-functional teams including Product and Partnerships to ensure proper understanding of the community, data, and insights