PR & Influencer Manager (Makeup & Fragrance)

Mission:

The role will be responsible for leading all US editorial strategies, building influencer relationships, partnering with Fashion and aligning to an overall go to market strategy. The manager will develop strong relationships with key beauty media, industry leaders and influencers while partnering internally and externally to drive public relations and influencer programs to enhance our brand positioning and build brand awareness/credibility in the US market for both the Prestige and Niche portfolio of brands.

Responsibilities:

Digital Marketing strategy:

• Design in partnership with internal teams and agencies Puig brands’ go to market strategies, leveraging consumer data and insights, Tribes based approach and an eye for cohesive planning across Paid, Owned and Earned channels
• Collaborate with Brand Management teams and Global to ensure brand equity and storytelling is consistent, while developing plans to perform based on local needs
• Strategically work on plans that drive a holistic Paid, Owned and Earned approach to market
• Work closely with Director to establish best in class strategies for the USA market, campaign execution, reporting and analytics
• Identify marketplace trends and insights to help define and drive forward brand positioning
• Provide feedback and challenge to HQ on guidelines and global strategies when applied to local market
• Strong collaboration with other departments (Brand Management, Media, E-commerce) to drive overall business needs and keeping teams up to speed on support that can be expected
• Ownership of day to day budget executions with approval and alignment with Director and leadership
• Established strong existing relationships with beauty editors, influencers, and/or influencer talent agents is a must in the beauty & fragrance space

PR:

• Develop and implement communications plan to increase brand awareness and consideration leveraging press, events, brand spokespeople, Friends of the House, Fashion, and collaborations adapted to regionally driven objectives
• Drive breakthrough editorial strategies and pitching angles across newness, commercial moments and brand equity/community building moments to increase brand exposure
• Function as the lead to push and increase the brand’s awareness and desirability in the market
• Partner closely with local Fashion teams and Global brand teams to create synergies and branding to all storytelling when possible
• Plan and manage press previews/events (virtual and in person), product launches and other event work inclusive of venue selections, invitations, alignment with global teams and production
• Ownership of community/charitable work done by brands
• Deliver monthly reporting back to global brands tracked vs LY in preset templates. Will on occasion be required to do adhoc reporting and analysis for business reviews and global requests around new launches. (Efficiency with Cision is preferred)

Influencers:

• Develop and implement influencer approaches for every brand in the portfolio inclusive of tiered approaches to talent, implementation of Friends of the House, across all social channels
• Create tiered strategies in approaching talent across micros, mid tier, macro and celeb level influencers for both short term and long term partnerships
• Have a strong understanding of different social platforms, content best practices, and organic/paid rights & usage
• Plan & execute all launch events inclusive of venues, invite lists, production, content contracts, and alignment with global. Partner with Global when led by their team.
• Set strong KPIs and track learnings for all influencer campaigns leveraging tools when needed (Radarly, Lefty). Monthly and by program tracking and reporting deliverables to be provided back to Global.
• Ensuring all activations are in line with brand expectation based on global guidelines & requirements and delivering a connection to the US business
• Recruitment and selection of core influencers, help with contracting, negotiations, and deliverables. Project manage from start to finish to ensure global approvals and timely launches
• Carry out post campaign analysis to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Work in partnership with Global on new launch mailers, fashion and fragrance seedings and execution and fulfilment of influencer product needs
• Financial planning, budget maintenance and allocation of funds in partnership with Director
• Proven track record of successful campaigns in the beauty or fragrance space and existing relationships with influencers or talent managers

Content:

• Lead content strategies; identification and request of specific local content needed (including the local retailers partners), alignment with marketing goals, to Global Brands teams, challenging them with new ideas to implement the local Digital Strategy
• Content shoots to be done in partnership with Global brands in order to enhance campaign creative. Work to book venues, production and see through full execution
• Management of local briefing documents, content approvals with global teams and feedback/alignment for talent

Competencies:

• Communication skills
• Relationship Management
• Negotiation
• Event Planning
• Budget Management
• Strong Presenter
• Analytical skills
• Problem Solver

Specific Knowledge required:

• PR & Media Landscape
• Influencer Strategies
• Project Management
• Reporting and Analyses
• PR/Software Tools
• Lead or owner of own accounts/brands in previous roles

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.