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Posted May 11, 2022
CELINE

Public Relations Intern

CELINE
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

CELINE

At CELINE the products are central to everything and speak for themselves. Ready-to-wear leather goods, accessories and shoes: each item is crafted to be beautiful and practical, without artifice, in tune with the everyday lives of the women for whom it is designed. CELINE’s focus is on “less but excellent”.

Rooted in the present, CELINE writes its history day after day: exploration, creative energy and committed choices lie at the heart of its culture. This explains the brand’s ability to be full of surprises. Its major characteristics are sophisticated materials, a passion for detail and timeless modernity.

CELINE’s creative direction is under the guidance of Hedi Slimane.

CELINE is a company which creates affinities, built on a clear value system: sincerity, agility, focus. Internally, everyone is a stakeholder and ambassador for a single, coherent project: to make beautiful, sincere and genuine products which empower women and give them joy in dressing and living for themselves.

CELINE looks above all for individuality and talent in those who contribute to achieving this goal, not a specific “profile”.

TO DO

The Public Relations Intern is responsible for supporting the US Press Manager and Coordinator in their daily responsibilities. They will be accountable for regional media monitoring, sample trafficking and organization, facilitating and tracking domestic and international logistics, and competitive press and marketing research.

Based in the NYC Corporate Office. 40 hours/per week.

Media Monitoring:

  • Utilize DMR (print) and Discover (digital) platforms daily to monitor brand mentions and editorial credits.
  • Scan all regional digital and print publications daily to capture any credits missed by monitoring platforms.
  • Compile daily digital press overview and weekly print, digital and social press highlights to be sent to Paris Headquarters.
  • Maintain regional media lists, by tracking editorial shifts and updating contact information accordingly.

Sample Requests and Trafficking:

  • Assist the PR Manager & Coordinator with editorial sample requests.
  • Utilize Launchmetrics platform to input new samples, manage New York sample inventory, and track editorial send-outs.
  • Maintain organization of sample closet and merchandising of current men’s, women’s, and beauty collections in the showroom.

Shipping & Logistics:

  • Coordinate local messenger service to pick-up and drop-off samples from magazines and stylists/editors.
  • Arrange domestic and international sample shipments, by contacting vendor, preparing proforma invoice and tracking delivery.

Collection Shows:

  • Monitor regional press show reviews and compile reports multiple times daily to be sent to Paris Headquarters during the week following the show.

Strategy and Research:

  • Support competitive analysis of top luxury brands and their winning marketing and press strategies.
  • Monitor new publications within luxury, fashion, art, and music space that could be of interest for potential media or editorial opportunities and/or partnerships.
  • Research rising talent and influencers that fit within brand aesthetic and could be of interest for potential collaborations and seasonal activations.
  • Support and compile North American influencer annex for upcoming activations.

Miscellaneous

  • Assist with New York showroom production needs for office meetings and events
  • Assist with seasonal gifting initiatives
  • Point contact for general showroom supply maintenance

TO BE

  • Extremely detail oriented, with an organized manner of working
  • A team player who works very well with others and communicates clearly and articulately
  • Able to adapt and multitask in a fast-paced office environment with high pressure situations, while possessing a strong sense of urgency
  • High level of professionalism in emails and day-to-day correspondence
  • Genuinely enthusiastic to learn and grow in a positive, collaborative work environment
  • Ability to take initiative and perform tasks in a self-sufficient manner
  • Passionate about the luxury fashion industry.

TO HAVE

Experience:

  • Previous Press and Media relations internship
  • Previous Fashion Closet experience

Special Skills:

  • *Launchmetrics, DMR, Fashion Monitor/Influencer Intelligence, computer literacy, proficiency in Microsoft Office and Adobe Photoshop CS