Senior Manager, Influencer Marketing
Company Description
SHADOW is a creative marketing and communications agency with integrated disciplines across media relations, influencer marketing, experiential and event production, social media management and content development.
Using these services, we shape insights and ideas into stories, animate stories into moments and engineer moments into movements.
We are also connectors – we create inter-client synergies to maximize opportunity as well as leverage industry relationships for introductions, partnerships, business development and more.
With a robust portfolio of brand campaigns, cross-categorical experience, and a deep rolodex of industry relationships, we have captured the loyalty of some of the world’s most prestigious companies, including luxury and lifestyle brands, retailers, tech start-ups, publishers, personalities, non-profit organizations and hospitality groups.
Please Note: Though we're based in NY/LA, we are open to remote employees across the US for this role.
Job Description
- Develop, execute and present celebrity and influencer strategies, including both paid and earned programs, for clients (spanning multiple categories including retail, beauty, CPG and more)
- Work directly with clients and communicate cross functionally with internal teams
- Foster existing and cultivate new relationships with talent, influencers, managers, agents, stylists, and assistants
- Maintain an ongoing awareness of trends in the social media landscape, identifying new celebrity + influencer partnership opportunities
- Negotiate contracts
- Manage paid programs from start to finish
- Mentor and manage junior team members
- Understand social campaign analytics, and be able to confidently analyze and storytell around data
- Among others
Qualifications
- 4+ years of direct experience with influencer marketing
- Extensive experience working across all social media platforms
- Excellent relationships with talent, influencers, managers, agents, stylists, and assistants
- Experience with booking talent for events, social campaigns
- Experience casting traditional ad campaigns a plus
- Experience with celebrity dressing
- Ability to perform within a fast-paced, multi-priority setting and have a passion for the entertainment industry and pop culture
- Attention to detail
- Exceptional verbal and written communication
- Knowledge of best practices and innovative thinking around diversity and inclusion efforts in a marketing context
- Bachelor’s degree in Public Relations, Journalism, Communications, Marketing or a related field preferred
Additional Information
SHADOW promotes a diverse and high performing company culture. SHADOW is dedicated to providing equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.
All your information will be kept confidential according to EEO guidelines.
