Head of Brand, Communications and Content

HEAD OF BRAND, CONTENT AND COMMUNICATIONS

WE ARE

SoftServe, Inc. is a digital authority that advises and provides at the cutting-edge of technology solutions with expertise across healthcare, retail, media, financial services, life sciences, software, and more. We deliver open innovation, from generating compelling new ideas, to developing and implementing transformational products and services. Our work and client experience are built upon a foundation of empathetic, human-focused experience design that ensures continuity from concept to release. SoftServe empowers enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in today’s digital economy.

SoftServe, founded in 1993 in Lviv, Ukraine, is a software/digital services company specializing in consultancy services and software development. With its U.S. headquarters in Austin, Texas, SoftServe employs more than 12,000 people globally.

YOU ARE

The Head of Brand, Content and Communications has the main responsibility of developing our brand voice and creating a good public image and reputation by communicating our brand to intended audiences including influencers. Reporting to the Chief Marketing Officer, this critical role is part of the marketing leadership team leading the AR, PR, Content, Creative & Design, Customer Advocacy, and Brand teams.

Leading AR & PR, this role will own the executive relationships with SoftServe’s divisional leaders to understand their go-to-market strategy and provide a plan to generate recognition throughout the PR and influencer ecosystem in target segments.

Leading a team of content creators and designers, this role will assimilate GTM and marketing plans developed by Field Marketing leadership. The role will also create content strategies and an efficient operating model to deliver high-quality content throughout the buyer’s journey of our target segments.

As the head of brand, this leader will drive with the CMO the development of our brand identity and narrative by marrying the values we live by and what we stand for with our core audience’s deep values, needs and affiliations.

You will have an unmatched opportunity to be part of the Marketing leadership team responsible for building and growing the function in a hyper-growth company.

Aligned to SoftServe’s culture, this leader must be a servant leader, unafraid to challenges, and congenial in working with different functions across the organization.

Leader with Experience in:

Public relations:

• Generate global market recognition and reputation globally in key industries including but not limited to banking, healthcare, retail, manufacturing, and energy
• Write compelling press releases, local media alerts, bylines, and sponsored content
• Produce top-tier media opportunities as launchpad to the overall PR strategy
• Evangelize about PR best practices across SoftServe’s executive team and ensure executive media preparedness
• Monitor reputation and sentiment

Analyst and Advisor Relations

• Analyze analyst and advisor ecosystem and propose by-market approach in line with our GTM goals
• Respond thoughtfully and quickly to analyst requests and manage responses requiring the creation of deliverables and coordinating across stakeholders
• Lead program activities including briefings, analyst inquiries and interviews
• Prepare spokespeople for analyst engagements and assist with tailoring content for an analyst audience

Brand, Content, Creative, Advocacy

• Develop brand identity and narrative
• Plan and execute brand awareness campaign
• Define content framework and operating model to support brand and field marketing campaigns
• Build advocacy program starting with the growth of customer references

Additional Experience

• BA/BS in Communications, Technology or Business preferred
• Proven ability to work under tight deadlines
• Experience working in global markets is required
• Excellent communication, writing, editing, and project management skills
• No ego
• Hard-working and hands-on /servant leadership
• Focused on monitoring and reporting performance

YOU WANT TO WORK WITH

• Field marketing and other marketing leaders
• Business leaders
• Creative and media agencies/ partners
• Media entities and partners in line with our corporate and divisional direction from relationships you generate.
• Journalists, Influencers and Analysts
• Client executives

TOGETHER WE WILL

• Mesmerize our market audience and employees with our brand message
• Grow our influencer pipeline
• Maintain a positive sentiment in the market by cultivating relationships with media
• Increase prospect and customer on and off-line engagement and conversion through high quality content
• Grow advocacy across our customer portfolio

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, sexual orientation, gender identity/expression, or protected veteran status. SoftServe is an Equal Opportunity Employer