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Posted May 19, 2022
Alleyoop

Director of Influencer Marketing

Alleyoop
Los Angeles, CA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

DIRECTOR OF INFLUENCER MARKETING – USA REMOTE

ABOUT US:

Alleyoop is an award-winning beauty brand that’s redefining multifunctional with easy and efficient products that do more than one thing - helping you save time, money, and space. We’re on a mission to simplify your routine so you can spend less time in front of the mirror, and more time doing whatever brings joy to your world. Alleyoop is clean, vegan, cruelty-free, and eco-friendly -- on average we use 51.9% less raw materials vs traditional products in the beauty industry!

OUR TEAM:

We’re a high-energy, friendly team that’s all about being our best self in a good energy, positive vibe workplace. We're all fully remote, which makes us all highly collaborative and resourceful. We share a singular mission to disrupt the beauty industry by bringing joy to and simplifying our customers’ lives with efficient, multifunctional products. And while we're invested in our products, we're equally invested in one another's personal development. We're tightly knit, we're genuine and we're always pushing the envelope to do a better job than we did the day before.

THE OPPORTUNITY:

As a social-first brand with a growing digital community, we’re looking for a dynamic and experienced Influencer Marketing Director to oversee and execute an aggressive influencer/ambassador growth marketing strategy to strengthen the brand’s awareness on social channels and drive measurable revenues. The ideal candidate will thrive in a fast-paced and results-driven environment; is hard working; a natural leader; works with a strong sense of urgency; and is enthusiastic about helping us achieve our mission, as well as our business goals.

WHAT YOU’LL BE DOING:

  • Responsibility for Alleyoop’s entire influencer program, strategy, execution, and performance.
  • Grow and manage a team of associates to execute all outreach, onboarding, sampling/gifting, and management of the brand ambassador community.
  • Identify the right processes, tools, and resources needed to efficiently scale Alleyoop’s brand ambassador program from hundreds to thousands of members.
  • Strategize and identify creative marketing campaigns to support product launches and drive aggressive brand awareness and reach on social channels – particularly Tiktok, Instagram, and Youtube.
  • Partner with the Growth Director on acquisition marketing opportunities through content created with influencers and ambassadors.
  • Create an organized and effective content pipeline from influencers/ambassadors that can be used on paid and organic channels.
  • Ensure digital content is on-brand and accurately reflects our brand’s values and product benefits to customers.
  • Stay on top of social media trends to identify creative and unique marketing opportunities.
  • Effectively evaluate and report on all department-level KPI’s to Founders

WHO YOU ARE:

  • BS / BA required, Marketing / Communications degrees preferred
  • 5+ years of digital media experience (PR, Marketing, and/or Social Media-specific experience) with proven hands-on leadership experience in ambassador or influencer marketing for a fun, edgy consumer brand.
  • Experience in executing ambassador and/or influencer marketing strategies to grow brand awareness and reach on Tiktok, Instagram, and Youtube.
  • Experience cultivating and managing a growing influencer marketing department.
  • Strong understanding of the processes, resources, and tools needed to efficiently scale an ambassador program from hundreds to thousands of ambassadors.
  • Experience in social media growth marketing tactics through brand ambassadors and influencers.
  • Strong customer acquisition, performance marketing, and analytical acumen to track, interpret and report on all KPIs (revenues, community growth, etc).

WHY YOU SHOULD JOIN US:

  • We value culture over everything and look for managers who can inspire others and help cultivate their leadership skills.
  • We’re a high-energy, creative, contagiously enthusiastic & positive team that encourages and motivates each other to live the best version of our personal and professional selves every day.
  • Like our products, we’re ambitious, overachieving, and multi-tasking. And like our brand, we’re funny, supportive, and don’t take ourselves very seriously.
  • Competitive compensation and the opportunity to join a fun and growing team
  • Leadership team that offers a dynamic and energetic environment to grow and develop
  • 100% remote team
  • Flexible PTO policy, 401k, and HSA
  • 100% coverage of Blue Shield medical benefits
  • End-of-week gratitude sessions to celebrate all of our team’s weekly wins!

Alleyoop is dedicated to promoting diversity, multiculturalism, and inclusion and is proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and any other protected status as required by applicable law. We strive to be a place where a !

This is a remote, work from home position.

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