Social Media and Influencer Manager

At Youthforia, we believe that makeup is an extension of your skincare - and we’re bringing innovation into the market with makeup you can sleep in, and makeup formulas that have never been done before. We love the mix of elevated playfulness, and high quality innovative products. A dose of fun without compromising on performance, or skin health.

We’re a small but mighty team, passionate about changing the beauty industry for the better. Sound like your kind of startup? You’ll get the opportunity to work closely on all of the innovation we’re bringing to the market.

Description

• Play an integral role in social planning, scheduling and reporting across our channels
• Own posting on our social channels, from feed posts to Stories, brand collaborations and creator partnerships - even IG Lives with our team.
• Monitor social KPIs to build Weekly/Monthly reporting and analyze results to optimize our social strategy. Striving consistently to reach new audiences and connect with our customers
• Creatively support across different marketing activations such as events organization, e-commerce, retail and broader marketing campaign
• Partner with PR/Influencer Marketing to assist on key events and influencer partnerships as needed
• Pitch new ideas and solutions to accelerate our growth on social and digital innovation
• Interested in learning and developing their career in digital and social media marketing
• Assist with content development – i.e. concepting, photoshoots and overall social toolkit development
• Keep projects moving by assisting the team with administrative tasks, account organization, data record keeping, and various outreach communications.
• Social community management for one channel
• Be the expert on influencer activity across the social-sphere (e.g., TIkTok, Instagram, YouTube) to report on trends, content and collaborations on a monthly and campaign basis.
• Establish and foster relationships with key influencers to increase brand advocacy and identify creators that
• are a fit with our brand’s aesthetic, campaign goals and KPIs
• Great organization skill, filming and editing content

Qualifications:

• Curious: Questions always encouraged and a desire to deep dive into beauty and beyond.
• Analytical thinking skills: An A/B testing brain
• Attention-to-detail: You cross your t’s and dot your i’s
• Growth mindset: Consistently pursuing efficiencies and learning opportunities
• 3-5 years experience in product or marketing across beauty, wellness or fashion prior to this role
• College degree not essential: we’re open to applicants who fit our team and bring energy above all!
• Communication skills: You speak TikTok and Instagram fluently, and know the difference.
• Thrives in fast-paced environments
• Flexible: Willing to work flexible hours and able to help with posting on the weekends
• Highly detail-oriented, yet understands the big picture, with unprompted follow-through
• Must appreciate and responsibly follow deadlines
• Has professional maturity to elevate issues to CEO before they become problems
• Has proactive strategic and critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations
• Self-starter, accountable and highly organized with the ability to handle multiple projects at once
• Team player with the ability to build, foster and nurture relationships with members of cross-functional teams.