Social Media Manager
Position Summary
This role will focus on creating a meaningful online presence through engaging original content, inspirational campaigns, and community building.
This role will require creativity and drive. Will be instrumental in elevating our brand through digital marketing. Must have a deep understanding of the social media landscape, trends and platforms to concept, plan and execute content with a social media lens that lives across owned, paid and earned channels.
This role main focus is on maintaining consistent engagement, community management, and strategies that achieve business objectives. Will also assist the Director of social media manage the social channels for other businesses within the GoodLeap ecosystem, including the non-profit GivePower and our educational platform, NextIQ.
About GOODLEAP
Our mission is to connect a world in which everyone can live sustainably, and we believe that addressing climate change requires a marketplace that profitability creates jobs, improves lives, and cares for the planet.
GoodLeap is the nation's number one point-of-sale platform for sustainable home solutions, connecting countless mission-driven professionals to billions of capital and millions of people who want to upgrade their homes. GoodLeap's end-to-end, open technology platform allows businesses, financial institutions, and consumers to drive the adoption of sustainable products, including residential solar, battery storage, efficient HVAC systems, energy-saving windows, roofing, and drought resistant landscaping.
Since we launched our marketplace in 2018, we have enabled over 185,000 homeowners across the United States to embrace a more sustainable lifestyle, while helping financial institutions deploy over $6 billion in purpose driven ESG funds. Weâve also enabled more than $5.8 billion in avoided utility bill payments for our customers and offset more the 30 million metric tons of carbon dioxide. And GoodLeap is just getting started in the estimated $430 billion market for sustainable home upgrades!
GoodLeap is a proud partner of GivePower, a 501c3 corporation bringing clean energy and clean water to communities in need around the globe. GivePower was founded by GoodLeapâs Founder, Chairman and CEO, Hayes Barnard.
Learn more about our perks and culture!Â
- Competitive pay
- Comprehensive benefits packageÂ
Essential Job Duties And Responsibilities
- Social Listening and Community Management: listen and respond to what is said about our brand online; provide world-class social support to partners and customers, engage with relevant conversations in real-time, share insights and feedback to internal teams.
- Social Content: create visually rich, channel-specific social content to engage in the feed and educate, celebrate, and inspire our audiences. Identify emerging trends and test new social channel features to innovate continuously.
- B2B: experience with B2B marketing and the ability to identify and communicate with potential business partners who are active on various social media platforms.
- Manage and execute tactics to grow our social media platforms (LinkedIn, YouTube, Instagram, Twitter, Facebook, etc.) including editorial calendar planning, implementation, copy writing, and reporting
Required Skills, Knowledge And Abilities
- Bachelor's Degree and 5+ yearsâ experience in social media, content, or editorial field
- Exceptional writing skills
- Prior experience in building and executing a social media from the ground up
- Ability to populate a high volume of new content ideas
- Analytical; has a keen understanding of social media KPIs by post type and platform, how to track to business objectives and how to analyze data to craft narratives and reports
- Highly organized; ability to work on many projects with moving timelines
- Proven track record for developing original content programs
- A solid understanding of third-party social media/influencer tracking tools
- Ability to work with a team of individuals to meet organizational goals
Additional Information Regarding Job Duties And Job Descriptions
Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
