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Posted May 20, 2022
QVC

Social Media Strategist

QVC
West Chester, PA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description Details

The Opportunity

The Social Media Strategist position is responsible for the development of the overall social strategy for specific platforms across QVC’s social media presence. This role is critical to driving social engagement and commerce across dozens of QVC social media accounts.

Who We Are

The team focuses on supporting monthly brand/digital priorities through the creation of engaging content, and by leveraging relevant, external social trends. They work closely with established, proven partners creating engagement and community across our social platforms.

Your Impact

  • Develop and implement the social media strategy in support of QVC’s brand priorities across various platforms including Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest, and more.
  • Develop engaging, on-trend & consistent campaigns to align with QVC’s priorities & promotions; Responsible for daily posting and creation of content across QVC’s social platforms; Maintain social media/editorial content calendar.
  • Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting.
  • Provide direction and feedback on our static image and video content strategy.
  • Monitor brand, vendor, competitor & influencer conversations utilizing QVC’s social listening tools.
  • Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content & community building opportunities.

What You Bring

  • BA/BS in marketing, communications, merchandising, or related field; or equivalent experience.
  • At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level).
  • Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest; an everyday social media user who always has their finger on the pulse of what’s trending including pop culture, news, and advances in digital/social marketing.
  • Experience with Facebook Business Manager and Creator Studio preferred.
  • Knowledge of social media calendar and scheduling platforms (Airtable, Sprinklr, Social Commerce (formerly Curalate), Hootsuite, etc.) preferred.
  • Experience with photography & Photoshop strongly preferred.
  • Social content creator - a plus!