Marketing Manager

BEHAVE | Marketing Manager

BEHAVE is a better-for-you, low-sugar, all-natural candy brand based in New York City that is reinventing the way we eat candy. We make candy that tastes amazing, but is made with no artificial ingredients or sugar alcohols - we’re good, so you don’t have to be.

We are looking for a candy-loving, dynamic CPG & DTC marketer to help make our e-comm business great. This role will oversee a variety of marketing responsibilities, primarily overseeing the management of our brand, community and content, while also having a hand in our performance and growth marketing. This role will offer a high level of autonomy and responsibility, and reports directly into the CEO.

Responsibilities

• Work closely with the founder to create and maintain brand identity, storytelling, and how we show up in the world
• Manage organic social media platforms, including Instagram, TikTok, and Facebook, with a focus on community-building and content creation
• Own and grow email and SMS marketing channels, ideating and implementing new strategies for growth and revenue-building
• Build and manage robust, growth-driving influencer marketing program
• Build and manage a robust affiliate marketing program
• Own BEHAVE’s performance marketing strategy and channels, creating and implementing campaigns (in partnership with external partners), and owning strategy to drive channel performance and growth.
• Drive BEHAVE’s e-commerce site strategy and execution, including conversion rate optimization, promotion, and marketing initiatives, prioritizing experiments and executing A/B tests with a focus on maximizing AOV and LTV
• Own customer support
• Work closely with our PR partners on press-driving initiatives
• Work closely with our design partners to drive content creation
• Build and execute partnership strategy
• Create and manage dashboards and other tools for tracking data related to community initiatives, in order to track ROI, measure success, and inform strategy

You Have:

• 3+ years of relevant experience
• Experience in performance marketing and growth at an e-commerce CPG brand
• Experience with digital landscape including paid search, social, display, video, affiliates, SEO, and attribution methodology
• Experience with Figma, Canva and Adobe Suite (Illustrator, Photoshop) a plus

You Are:

• A candy lover!
• A self-starter who thrives in a fast-paced environment with a lot of autonomy & flexibility
• A relentless problem solver who sees setbacks as exciting challenges
• A creative person who is excited to generate and bring new ideas to the table. There is no limit to your capacity to explore new ideas.
• Process-driven and excited by all tasks, small and big.
• A culture creator & carrier, empowered by working with a small and growing tight-knit team
• A strong and open communicator