Brand Marketing Specialist

Top surf/skate/activewear brand seeking a Brand Marketing Specialist

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Come up with branding ideas and potential collaborations/influencer partnerships
• Create marketing briefs and plan around all marketing activations and collaborations
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with licensees
• Create goals and objectives in order to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development
• Oversee the analytics and financials of marketing campaigns
• Knowledge of NFT's and Metaverse is a plus