PR and Influencer Outreach Manager
Company Description
Not all great things can be bought, some need to be built, and we are building one right now.
Wildr is the troll-free social network for Gen Z, designed for Web3. Our AI-enabled anti-troll platform promotes kindness and authenticity, and we enable creators to share and monetize content with supportive friends and fans.
Wildr takes the toxicity out of social media, and puts authenticity and community back in it.
Job Description
We are looking for a rockstar PR and Creator/Influencer Outreach team member to help us manage communications with the media as well as curate and onboard the most exciting young creators on the planet into the Wildr ecosystem.
On the PR side, you’ll identify a firm to work with, and manage the relationship.You’ll be responsible for handling all aspects of planned publicity campaigns and PR activities.
From the Influencer angle you’ll identify and reach out to creators/influencers who will adopt the app, become its ambassadors and help build Wildr’s content engine.
You’ll be responsible for contacting and building relationships with Gen Z Micro and Nano Influencers/Creators through email, Instagram DMs, etc. and onboarding them to the Wildr network.
In addition, you’ll also be responsible for hiring and managing college Ambassadors as part of your role.
Responsibilities include:
- Manage PR firm to secure best in class media coverage for Wildr
- Build and maintain relationships with relevant publications, reporters, and influencers
- Develop strategic pitch angles using data, product, and execs; crafting press materials and working internally / externally to drive PR coverage
- Develop influencer outreach plan and strategy market by market
- Confidently lead nano, micro, and macro influencer outreach
- Ongoing identification and qualification of new influencer talent
- Provide quantifiable recommendations on deliverables per influencer and activation strategies
- Facilitate product seeding, onboarding, and training to influencers and college ambassadors
- Maintain relationships with influencers and be the lead for any queries
- Get product feedback from the influencers as they use the product
- Work with internal teams to identify creative and targeting opportunities and pitch ideas to influencers and PR firms
- Report on influencer performance in the app
- Keep the team up-to-date on Gen Z influencer trends – rising stars, emerging trends, best practices
- Hire, onboard and manage the college ambassador program at Wildr
Desired Skills and Experience
- Ability to get stuff done
- Hustle, ambition and drive
- Demonstrated knowledge and/or willingness to learn social influencer strategy
- Innate understanding of what makes Gen Z influencers work
- High EQ demonstrated by strong interpersonal skills, active listening and robust communication abilities
- Fun, engaging social media presence
- Stellar work ethic
- Team player
Why You Should Work at Wildr
- Unique Opportunity: This is a once in a lifetime opportunity to be an early team member of a company with a grandiose vision
- You will work with the founders on a regular basis
- Diversity at its Core: You will join a team with a diverse set of life and professional experiences derived from prior work at Google, PayPal, Microsoft and Visa
- Point in Time: Social media is toxic. And there was never a better time to start Wildr
- Never a Dull Day: We expect our team to move fast, break things and iterate. And we will expect the same from you
- Culture matters: We are a culture-first company that will prioritize your growth, health and wellness
