Assistant Account Executive, Influencer Marketing

About ITB

We are committed to harnessing the power of Talent, Influence and Popular Culture to produce creative and strategically driven work for our clients. We sit within Rogers & Cowan/PMK as part of the Octagon Sports and Entertainment Network of agencies and offer a comprehensive global service offering from our offices in London, New York, Los Angeles and Washington, DC.

The Role

We’re looking for Assistant Account Executive to join our team. Our ideal candidate is creative, enjoys a challenge, has an analytical approach, with a consistent track record of being proactive, making valuable contributions within assignments and a passion for the world of influencer marketing. Key attributes include strong interpersonal skills, meticulous attention to detail and ability to multi-task to a high level, as well as a drive to over-deliver on client expectations.

As an Assistant Account Executive on our team, you will be responsible for supporting brand and agency clients in the strategy and execution of influencer and talent driven programs. Your core subject matter expertise will be in the discovery, analysis, and recommendation of digital influencers (from micro to mega) across all categories and assisting in the execution and reporting of all program types.

With influencer marketing at the forefront of internet culture, you should understand and have interest in the influencer space, including an awareness of relevant brands and creators, influential voices, key cultural moments, and how to track trends and results across all platforms.

Key Duties & Responsibilities

• Research, analyze and recommend both influencer and celebrity talent for client executions
• Lead influencer and talent outreach, assist with negotiations from offer through contract, handle campaign onboarding, logistics and content approvals/scheduling/tracking
• Support content and strategy development for clients
• Advise clients on appropriate budgets, creative and KPI’s (per platform) and develop/run related documents including talent facing creative briefings and client-facing performance analysis reports
• Act as primary point of contact for influencers, talent and their teams, collaborating closely between client and talent to implement program approvals and logistics
• Forge positive relationships with clients, agency partners, talent teams and influencers
• Research industry and cultural trends and monitor the talent/brand landscape to determine industry direction and competitive positioning
• Source emerging talent names and influencer marketing trends through both manual efforts and dedicated talent search platforms to constantly evolve with the talent marketplace
• Experiment with new ways to leverage and partner with influencers across platforms
• Collaborate closely with internal departments including finance, legal, travel and creative
• Support colleagues by contributing to marketing materials, creative strategy development, peer development and related non-core program management tasks
• Support across multiple accounts
• Other duties as assigned

Qualifications

• At least 1 year of experience, or previous internships experience in influencer and talent analysis, program strategy and related insights
• Firm understanding of all social media platforms including marketing functions and reporting capabilities
• Ability to translate trends, technologies and metrics in a clear, presentable fashion
• Knowledge of influencer landscape including talent discovery tools and platforms
• Strong understanding of digital strategy and content skills
• A strive to work toward the highest standards, with a focus on collaboration
• Excellent written and oral communication skills
• Outstanding organization and time leadership skills to coordinate multiple tasks simultaneously
• Exceptional research, information gathering and processing skills to handle large data tasks efficiently
• Outstanding communication skills, able to gain and maintain the trust and confidence of individuals within and outside ITB
• Able to handle volume-based influencer campaigns and work at pace with efficiency
• Demonstrated understanding of the influencer economy, growth trends and tactics
• Ability to work and thrive in a fast-paced environment and problem solve multi variable tasks

Why Us

We place employee wellbeing as one of our highest priorities, we believe our benefits are an important extension of that philosophy. Unlimited PTO, Summer Fridays and our Body, Mind, Soul program are here to support employees on their wellbeing journey. We ensure that we find lots of excuses to come together both virtually and in person through our many company events, hosted by our social committee and employee resource groups.

To support your career development, we have a wealth of internal and external learning opportunities.

Who We Are

R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators, and athletes in the world, and crafts distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies.

We are a creative communications agency with insider access allowing us to influence trends and fuel meaningful conversations. We use culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.