Influencer Marketing Manager
ABOUT BARE NECESSITIES:
Bare Necessities is the world’s leading expert e-tailer of intimate apparel and has been since 1998. We are the multi-branded intimate apparel retailer for women of all ages, races and sizes that offers a sought-after assortment of newness, relevance, innovation and exclusives that makes shopping for your first layer of clothing as exciting as the last layer. We are currently going through a makeover: redefining our look, feel and how we communicate with our community. We want to find and retain the best-in-class talent to be a part of our transformation!
*This role can be based in our NYC office or Edison, NJ office*
POSITION SUMMARY:
The Influencer Marketing Manager will strategize and build a best-in-class influencer strategy. You will enhance Bare Necessities’ brand presence by building strong online communities and brand advocates, oversee the day-to-day execution of contract, earned and paid media influencer campaigns.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Develop a multi-tiered, data-driven influencer marketing strategy for marketing campaigns, ongoing seeding, and paid partnerships from the beginning.
o Execute all outreach, onboarding, sampling, gifting, and management of the influencer community.
o Strategize and identify creative influencer marketing campaigns to drive Bare Necessities’ brand awareness and reach.
o Partner with the Performance Marketing team to identify acquisition marketing opportunities through content and relationships with influencers.
o Create guidelines and timelines, reviewing content, tracking go live dates, recording performance, and generating post campaign KPI reports.
o Maintain the influencer marketing and partnerships budget and spend optimizations.
o Identify new opportunities for utilizing and partnering with influencers across channels.
o Manage Earned Media Value measurement.
o Ensure integration between earned owned and paid social teams.
o Identify and execute new/diverse brand partnerships, driving brand awareness and new customer acquisition.
o Maintain pulse on current and future trends, identify innovative concepts and new areas of development.
o Enhance influencer programs by developing new strategies and partnerships that contribute to revenue growth and amplify the brand’s mission.
o Performs other duties as assigned by Management.
QUALIFICATIONS:
o 4-6 years of marketing experience specializing in influencer marketing and/ social media, preferably at a fashion brand or retailer environment.
o Experience developing and managing strong influencer performance strategies designed to increase brand awareness, engagement, consideration, and conversion.
o Existing relationships with influencers and content creators and experience communicating directly with talent and agents.
o Highly analytical creative thinker with experience using analytics tools such as Google Analytics.
o Strong negotiation skills and industry knowledge of trends, best practices & innovations
o Must have extensive knowledge of major social platforms - Instagram, TikTok, YouTube, etc.
o Possess an innate ability to nurture best in class relationships with internal teams working cross functionally.
