Digital Media Specialist

Mattress Firm is excited to announce the opening of the (Remote) Digital Media Specialist role! We are currently seeking to fill a role for a Digital Media Specialist to join our Social Media team. In this role, the Digital Media Specialist will assist the Digital Media Managers to leverage the brand voice as expressed through all social media channels, influencer relations and social media activations. This role calls for a self-starter with a positive attitude, who is looking to advance their career in digital media with national brands.

Essential Responsibilities

• Daily social community management, content scheduling, and posting.
• Track and manage budgets for influencer product gifts and social boosts.
• Complete projects and special assignments as requested by supervisor or senior management.
• Assist social managers in executing influencer strategies: identifying, vetting, outreach, gifting, logistics, reporting, and calendaring.
• Work closely with social team to help develop and create social-first content for evergreen campaigns, promotions and sponsorships.
• Contribute to the development and execution of brand-specific social media strategy leveraging existing and emerging social media platforms
• Contribute ideas for in-house content photo/video shoots. Assist in executing the shoots.
• Keep a pulse on the digital landscape and social trends, provide a POV on how to best incorporate trends into our current strategy, and identify new channels, creative optimizations and new audiences.
• Assist in monitoring social listening tools, trending topics and hashtags for engagement and key conversations opportunities.
• Assist in monitoring reactive social opportunities with influencers and user generated content and contribute on brand responses / outreach.
• Work closely with social care agency to ensure they are up to date on all promotions, policies, etc.
• Analyze current social audiences and identify new audience opportunities for both MFRM and Sleep.com brands
• Assist in tracking KPIs and report performance that meets the channel-specific goals of the brand(s) and assist agency partner(s) in the development and analysis of ongoing reporting, including monthly brand social media analysis and development of post-campaign reports.
• Complete all required training modules and certifications prior to the due date
• Ensure all safety policies and procedures are followed to ensure a safe work environment for all
• Communicate professionally with all internal and external contacts
• Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation
• Communicates any concerns or issues to leadership to ensure proper efficiency of department and company operations
  

Non-Essential Responsibilities

• Execute company initiatives and other activities requested by supervisor
• Updates job knowledge by participating in educational opportunities.
• Contributes ideas on ways to optimize or improve the team, the department, and the Company
• Work cross functionally with other department to assist with needs as needed (e.g. social promo support, giveaway coordination, etc.).
  

Education

• Bachelor's Degree Communications, Public Relations, or Marketing or related discipline preferred. required
  

Professional Experience

• 2+ Years General knowledge of social media platforms, including but not limited to Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube and LinkedIn. required
• 2+ Years Experience in coordinating influencer campaigns required
  

Skills List

• Communication : Strong communications skills, both written and verbal with experience writing, editing and crafting content for the social media and digital space.
• Social Media : Working knowledge and real-world experience in planning, managing and executing social media initiatives.
• Digital Marketing : Adequate knowledge of online marketing, influencer marketing and social media analytical tools.
• Listening : Strong listening and phone skills will be integral to success.
• Project management : Stellar project management skills and attention to detail.
• Crisis communication : Crisis communication background preferred with the ability to adapt, improvise and overcome. Experience in conflict resolution preferred.
• Collaboration : Ability to work cross-functionally with agency partners, co-workers and vendor partners.
• Organization : Well-organized with excellent time management skills.
• Multitasking : Ability to multitask and handle multiple priorities.
• Adaptability : Ability to work in a fast-paced, agile environment to set and achieve goals.
  

Competencies

• Communication - Listening Ability to accurately receive and interpret messages. Practices attentive, active listening with co-workers and/or guests with patience and can accurately restate opinions of others.
• Interpersonal Skills - Build Trust Ability to build a common identity with others that aligns with company goals and fosters mutual respect. Demonstrates integrity by living the company values in their relationships. Shows respect for other’s contributions and gives honest feedback that is positive and constructive. Seeks to understand before being understood.
• Communication - Verbal Ability to express oneself in an open manner while having conversations or addressing an audience. Ideas are consistently organized, concise, and relevant to the audience.
• Lead Change - Aligns Vision and Strategy Acts to align with Company strategy direction and vision.
• Communication - Negotiation Can settle differences in difficult situations between internal or external groups. Ability to win concessions without damaging relationships, can be both direct and forceful while having a good sense of timing and gaining trust of all parties.
• Passion Lives with a spirit of optimism and enthusiasm and focuses on learning and striving to improve themselves and others.
• Technical Proficiency - Enterprising Pinpoints the actual nature and cause of problems, as well as the underlying dynamics. Identifies useful sources of information and uses only what is essential to address an issue. Understands what is within his/her span of influence and control and operates within that scope to deliver results.
• Inclusion Treating others with respect and courtesy and influencing others to do the same. Encourages global involvement in communication/decision making. Demonstrates respect of cultural, religious, and other differences in the workplace to foster an inclusive culture.
• Time Utilization Uses time effectively while concentrating on more important priorities. Quickly modifies behavior to deal effectively with change in the work environment. Efficiently manages shifting priorities to drive the best outcome for the business while supporting the team.
• Interpersonal Skills - Approachability Welcomes honest and open dialogue among the team and actively listens. Open to and encourages constructive feedback from peers, supervisors, and team.
  

Knowledge

• Knowledge of social media legal guidelines. High
• Knowledge of retail industry preferred, but not required. High
  

Licenses and Certifications

Physical Demands

Office Environment

• Sitting for up to 8+ hours
• Standing occasionally
• Walking occasionally
• Talking frequently
• Hearing Frequently
• Usage of hands and fingers
• Reaching with hands and arms
  

We are currently seeking to fill a role for a Digital Media Specialist to join our Social Media team. In this role, the Digital Media Specialist will assist the Digital Media Managers to leverage the brand voice as expressed through all social media channels, influencer relations and social media activations. This role calls for a self-starter with a positive attitude, who is looking to advance their career in digital media with national brands.

Non-Essential Responsibilities

• Execute company initiatives and other activities requested by supervisor
• Updates job knowledge by participating in educational opportunities.
• Contributes ideas on ways to optimize or improve the team, the department, and the Company
• Work cross functionally with other department to assist with needs as needed (e.g. social promo support, giveaway coordination, etc.).
  

Education

• Bachelor's Degree Communications, Public Relations, or Marketing or related discipline preferred. required
  

Professional Experience

• 2+ Years General knowledge of social media platforms, including but not limited to Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube and LinkedIn. required
• 2+ Years Experience in coordinating influencer campaigns required
  

Skills List

• Communication : Strong communications skills, both written and verbal with experience writing, editing and crafting content for the social media and digital space.
• Social Media : Working knowledge and real-world experience in planning, managing and executing social media initiatives.
• Digital Marketing : Adequate knowledge of online marketing, influencer marketing and social media analytical tools.
• Listening : Strong listening and phone skills will be integral to success.
• Project management : Stellar project management skills and attention to detail.
• Crisis communication : Crisis communication background preferred with the ability to adapt, improvise and overcome. Experience in conflict resolution preferred.
• Collaboration : Ability to work cross-functionally with agency partners, co-workers and vendor partners.
• Organization : Well-organized with excellent time management skills.
• Multitasking : Ability to multitask and handle multiple priorities.
• Adaptability : Ability to work in a fast-paced, agile environment to set and achieve goals.
  

Competencies

• Communication - Listening Ability to accurately receive and interpret messages. Practices attentive, active listening with co-workers and/or guests with patience and can accurately restate opinions of others.
• Interpersonal Skills - Build Trust Ability to build a common identity with others that aligns with company goals and fosters mutual respect. Demonstrates integrity by living the company values in their relationships. Shows respect for other’s contributions and gives honest feedback that is positive and constructive. Seeks to understand before being understood.
• Communication - Verbal Ability to express oneself in an open manner while having conversations or addressing an audience. Ideas are consistently organized, concise, and relevant to the audience.
• Lead Change - Aligns Vision and Strategy Acts to align with Company strategy direction and vision.
• Communication - Negotiation Can settle differences in difficult situations between internal or external groups. Ability to win concessions without damaging relationships, can be both direct and forceful while having a good sense of timing and gaining trust of all parties.
• Passion Lives with a spirit of optimism and enthusiasm and focuses on learning and striving to improve themselves and others.
• Technical Proficiency - Enterprising Pinpoints the actual nature and cause of problems, as well as the underlying dynamics. Identifies useful sources of information and uses only what is essential to address an issue. Understands what is within his/her span of influence and control and operates within that scope to deliver results.
• Inclusion Treating others with respect and courtesy and influencing others to do the same. Encourages global involvement in communication/decision making. Demonstrates respect of cultural, religious, and other differences in the workplace to foster an inclusive culture.
• Time Utilization Uses time effectively while concentrating on more important priorities. Quickly modifies behavior to deal effectively with change in the work environment. Efficiently manages shifting priorities to drive the best outcome for the business while supporting the team.
• Interpersonal Skills - Approachability Welcomes honest and open dialogue among the team and actively listens. Open to and encourages constructive feedback from peers, supervisors, and team.
  

Knowledge

• Knowledge of social media legal guidelines. High
• Knowledge of retail industry preferred, but not required. High
  

Pay Range

40,000-80,000

Now don’t fall asleep out there… the sooner that we receive your application, the closer you are to the career of your dreams!

DIVERSE CANDIDATES ARE ENCOURAGED TO APPLY

Mattress Firm is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any applicant or employee for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Mattress Firm is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.