Demand Generation Manager

This is an exciting position, partly because it’s for a new department and partly because of the thrill that comes with #agencylife. (Sound the trumpets🎺🎺🎺) We are building out our Demand Generation & Revenue Operations team (yay! 🎉) and looking for candidates with experience in demand generation, go-to-marketing strategies, and revenue operations.

Very Important Note: We’re a pretty down-to-earth bunch, so if you’re interested in applying, in lieu of an elaborate cover letter, you can email Atul at [email protected], and include bullet points with the info requested in the last section at the bottom :)

What You'll Be Up To🏋🏽‍♂️:

• Design and implement a comprehensive demand generation strategy in alignment with corporate goals and go-to-market strategy
• Once proven, scale your team to generate demand across all channels and also provide this as a service to our customers
• Partner closely with sales, content marketing and marcom leads to ensure alignment on strategy, resources, messaging, and KPIs
• Provide lead pipeline and MQL forecasting against planned spend to executive leadership
• Be responsible for overseeing and managing the LTV:CAC Ratio, working with the GTM leaders to ensure cost per acquisition and lead KPI targets are within company goals
• Develop and track comprehensive metrics reports, attribution modeling and tracking, and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending
• Utilize and enhance all demand gen channels to include SEM, SEO, email, events, content syndication, ABM campaigns, website, sponsorships, etc.
• Report and optimize on key metrics, including marketing performance measurement, process definition, and marketing systems and data
• Select vendors and partners to hit goals

Qualifications:

• 5+ years of proven success record of leading and scaling the demand generation function at a B2B or software-as-a-service (SaaS) environment
• Proven track record working with Sales leaders and teams to increase conversion rates down the funnel
• Experience using tools such as Salesforce CRM, Hubspot, email marketing, marketing automation, ad tech, and web analytics to achieve your goals
• Experience with online and offline marketing tactics and techniques
• Attention to detail with excellent organizational and communication skills
• Strong sense of urgency, adaptability, flexibility, and resourcefulness
• Superb written and verbal communication skills
• Entrepreneurial and growth mindset
• Expert understanding of enterprise customers and longer sales cycles
• Data-driven with sharp analytical skills, strategic thinker and proactive problem solver
• A high get-it-done and figure-it-out quotient. Willingness to take action in the face of unknowns and ambiguity – a bias for action

Compensation + Perks

We provide the usual benefits: 👩🏽‍⚕️ Medical, 🦷 Dental, and 👁 Vision. (The medical insurance is through Aetna, which is really pretty good.)

• We just started doing 401K’s (with a pretty sweet match, too)! Yay!
• We are all remote now, thanks to COVID-19… so that might be a perk if you hate commuting.
• If we ever decide to have an office again, you can be darn sure it’ll be super cool-looking and dog-friendly! 🐶
• We’re a small company without the typical corporate hoops… People who perform well end up advancing quickly.

What To Put In Your Email

The job you are applying for.

• A link to your Linkedin profile.
• What job site sent you our way.
• Your location.
• Your phone number.
• A rundown on how experienced you are with the influencer marketing space… Have you worked with them? Have you done client work in the influencer space? Stuff like that.
• A summary of why you feel like you’d be good for this role.
• A note about your agency experience, if you have any (and why #agencylife is for you). Or, if you don’t have agency experience, why you thrive in this sort of fast-paced environment.
• Please let me know what sort of salary you have in mind. I’d hate to waste your time if you’re wanting a salary that’s beyond the realm of possibility for us.

Tips on how to get your application noticed (assuming that’s what you’re shooting for):

• Applications that are submitted using a job site (instead of being emailed to the above email address) will not be considered.
• Please don’t have typos. (#FunLittleTip: Install Grammarly. It’s a game-changer.)
• It would be great if you could try to sound cool. We write in a colloquial, one-with-the-people-while-still-being-basically-grammatically-correct style. And while this style of writing is not a requirement, keep in mind that we receive a decent number of applicants every day, and 90% of those applications are boring AF. The ones that have a fun “voice” and quirky writing style immediately stand out. In a good way.
• Lastly, put yourself in the shoes of the person in charge of interviewing… What do you think that person would want to hear? Talk about that stuff and leave off anything that isn’t super relevant.